XI'AN, China - Changan Ford Automobile (CFA), Ford's joint venture in China, is strengthening its efforts to promote safe driving among Chinese motorists.
This year’s Changan Ford Driving Skills for Life (DSFL) program will continue to engage Chinese drivers through free training programs, and will work to raise consumer awareness of safe and efficient driving practices through social media.
“Ford Driving Skills for Life helps the motorist to master safe and energy efficient driving skills through a series of effective teaching methods. We strongly encourage safe and green driving behavior.” Marin Burela, President & CEO of Changan Ford Automobile Co., Ltd, “Changan Ford will unswervingly promote the sustainable development of the automotive industry and strive to contribute to creating a better world through everything we do that is connected with our business.”
At the launch event in Xi'an, nearly 50 journalists were encouraged to sign a board pledging to drive safely, to spread the word about safe driving and to be a good example to other motorists. They were also able to try out the advanced safety features of the Ford Kuga and experience the all-new SUV's superior handling for themselves.
Leveraging resources from the award-winning Ford DSFL program, which has trained more than 550,000 drivers globally in the past decade, Changan Ford has been actively adapting DSFL to make it more relevant to the needs of Chinese drivers. In addition to in-class lectures and field training sessions, this year’s program will emphasize China’s recently revised traffic rules to help drivers avoid violations.
To reach out to more consumers, Changan Ford launched a dedicated DSFL account on Sina Weibo, China’s Twitter-like micro-blogging site, to share information on the program. The company’s continuous efforts to promote safe and green driving practices have gained increasing recognition from Chinese consumers, media and even local traffic authorities.
“Changan Ford plays a leading role in nurturing safe and green driving skills among Chinese drivers, making our roads safer for all,” said Wang Weishou, director of the Xi'an Public Security Bureau's publicity department. “The DSFL program not only serves as an educational platform for drivers, but also makes Changan Ford a responsible automaker in China.”
Since its launch in China in 2009, DSFL has trained more than 14,000 customers in 189 cities across China. In addition to customers in large cities like Beijing, Shanghai and Guangzhou, this year the DSFL program will organize free training sessions in 70 Chinese cities. Around 4,600 drivers are expected to join the program, including some from China's fifth- and sixth-tier cities.
Members of the media test drive the Ford Kuga at the DSFL launch event.
The "I Pledge" campaign encourages people to promise to drive safely.