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 Caribbean & Central America Ends Year on the Upswing

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​DEARBORN – The Caribbean and Central America (CCA) closed out 2012 with its best month of the year. In fact, it was the region’s best month since December 2003.

Vehicle sales climbed each month during the last four months of the year, from 1,562 in September to 2,379 in December, giving the region its best quarter of the year (6,233) by far.

Leading the way were Puerto Rico and the U.S. Virgin Islands, which combined to sell 1,527 vehicles last month, bringing its total for the year to 11,478.

Other countries performing particularly well were the Dominican Republic, Panama and Honduras, with Panama year-over-year sales up 50 percent.

CCA Managing Director Mark Buzzell says the Ford Explorer was the top-selling vehicle, but others also did well.

“The Fiesta had a good month, and it and the Ford Focus continue to grow. We expect the Escape to play a big role going forward. We’re also anticipating a growth in Ranger sales.”

Panama and Costa Rica are selling lots of Ford Edges and Explorers, while the Escape and Ranger are doing well in Honduras, as is the Explorer. In Puerto Rico the Focus and Fiesta are key vehicles and have helped Ford secure a spot as the number two automotive brand in the market.

Buzzell says the dealers are excited about the results and are anticipating a good January. “They think it was a great way to end the month and the year, and are happy to have momentum going into January.”

  

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1/11/2013 5:00 AM