OAKVILLE/WINDSOR - When the Ford Edge was launched in 2006 – built at Oakville Assembly Complex in Oakville, Ontario – it was a winner from the start, capturing reviews that described it as significant and appealing. Fast forward to the present and after a substantial refresh, add handsome, tech-savvy and fuelefficient to the long list of words that describe the vehicle named Best New Utility Vehicle by the Automotive Journalist Association of Canada last year.
“Since its introduction, Ford Edge has been enthusiastically embraced by customers because of its unrivaled combination of smart, purposeful technology; engaging driving experience, safety and outstanding fuel economy all in a striking modern design,” said Nick Lacasse, manager, SUV/CUV Product Marketing, Ford of Canada.
The Ford Edge is a perfect example of how the company kept its focus on going further for customers in offering vehicles they desire. Over the last few years, Ford has been forced to make some tough decisions and continues to face significant challenges to ensure that the blue oval remains competitive on a global level. But, as Ford and its business partners work together to conquer those challenges, the focus on building high-quality vehicles with outstanding safety, smart technology and exceptional fuel efficiency hasn’t wavered.
Speaking of fuel efficiency, this is where things start to get really interesting when we talk about the Edge as Ford’s EcoBoost® engine technology is attracting a whole new customer into showrooms. Not only does the EcoBoost engine allow Edge drivers to get the power of a V6 with the fuel economy of a four-cylinder engine, but EcoBoost also provides customers the horsepower and torque they want. Helped by sales of the Edge, Ford was the best-selling brand of utility vehicles in Canada last year.
“Our Edge EcoBoost provides the spirited performance customers want while delivering the outstanding fuel economy they need,” said Lacasse. “It truly embodies how Ford is constantly working to bring customers quality products they want and value.”
But Ford Edge with EcoBoost is not the only success story in Canada related to engines. The Essex Engine Plant in Windsor, Ontario, builds the 5.0-liter engine for three of the most beloved Ford vehicles in history – Ford F Series and Mustang. In fact, a third shift was announced for Essex Engine – it is expected to be phased in starting April and will open up approximately 100 positions.
Named two years in a row as one of Ward's 10 Best Engines, the engine growl has always gone hand-in-hand with the Mustang allure. Summer in Canada can feel brief, but that doesn’t stop Canadians from buying the best summer cruising car out there. Mustang far outsells its competitors in Canada and with the newly available Track Apps feature (which provides performance metrics for the driver) Canadians will have even more fun in their Mustang.
“Mustang has been an icon since the first day the rubber hit the road,” said Eric Trepanier, manager, Car Product Marketing, Ford of Canada. “And it continues to draw enthusiasts of all ages who can’t resist the Mustang magic.”