JEDDAH, KSA – Ford Middle East and Al Jazirah Vehicles Agencies Co., the Ford and Lincoln importer-dealer in Saudi Arabia, recently kicked off a major Kingdom-wide roadshow, bringing the legendary F-150 and Ranger Built Ford Tough trucks closer to Saudi customers. The event was a huge success during the first three legs, in Najran, Jizan and Abha, with more than 5,000 customers attending so far. After the Jeddah leg, the roadshow continues to Al-Madīnah al-Munawwarah, Tabuk, Ha’il, Al Qassim, Dammam and Riyadh.
Entitled “Unleash the Beast” and considered the largest roadshow of its kind in the region, this unique roadshow will tour 10 main cities across Saudi Arabia, starting from Najran all the way to Riyadh, over a 10-week period and covering 5,000km.
The “Unleash the Beast” series of events offer visitors multiple layers of fun and various activities, in which adults would enjoy the test drives and stunts while young ones play fun-packed games. Fathers have the chance to test drive the Ford trucks, including the powerful F-150 SVT Raptor, on a circuit filled with challenges. They can also compete with their children over a race with remote-controlled Ford F-150 Raptor models, and visit the demonstration zone to learn about the 65-year heritage of the F-Series trucks and the main features that make them America’s best-selling trucks for 36 straight years.
“Feedback on the Built Ford Tough truck roadshow so far has been fantastic,” said Paul Anderson, Ford Middle East’s regional marketing director. “The customer response has been outstanding as they learn and experience why Ford trucks have been the sales leader for 36 straight years in the U.S., and we were thrilled with their enthusiastic response as they finished their test drives.”
Sabah Al Kraidees, Sales and Marketing director of Al Jazirah Vehicles Agencies Co., said: “This is the biggest truck event in Saudi Arabia, which speaks of the legacy and leadership of Built Ford Tough trucks. The Ford F-Series trucks offer class-leading features and exclusive technologies, ranking them as the best and most powerful in their category. It is no wonder why these trucks have been the best-selling for nearly four decades, uncontested leaders in their various categories. We are excited to be able to take these trucks to our customers across the tour cities.”
Ford F-Series, America’s best-selling truck for 36 years running, deliver best-in-class horsepower, torque and fuel economy as well as unmatched payload capabilities across the range.
“There’s no doubt that the F-Series trucks were made to lead,” added Anderson. “With more than 15 million units sold worldwide in the past decade alone, F-Series is America’s best-selling truck for 36 years running, with millions of customers choosing it as the vehicle that they can really rely on, whether for work or leisure.”
And the momentum is picking up nicely this year in the Kingdom of Saudi Arabia, as sales of the F-150 has gone up seven-fold during the first two months of the year, which clearly indicates a growing preference from retail customers.
For more information and registration, please visit www.unleashthefordbeast.com.