TORONTO - As a small business owner, breaking from your busy morning is not an easy thing to arrange. But that’s exactly what happened during the Canadian International Auto Show (CIAS) in Toronto, when 13 small business owners and members of the media joined Ford of Canada at the Ford Transit Connect Small Business Breakfast.
The breakfast was held at the InterContinental Hotel in downtown Toronto, and featured a presentation from David Shuttleworth, manager, Product Marketing, Commercial Vehicles, Ford of Canada. He spoke about the history and specs of the vehicle, focusing on features that would help a small business owner, such as the variety of window and door options.
Todd van Etten, director, D.C. Office , CrowdVerb, a Washington, D.C.-based social media mobilization firm, also was on hand to provide the small business owners with a top 10 List of the benefits of social media for small businesses. His tips included using social media as a tool to help business owners in finding brand advocates and managing what is being said about your brand online.
After the presentations, the group left the hotel and walked onto the Ford stand on auto show floor, where Shuttleworth walked them around the all-new Ford Transit and Transit Connect Wagon, giving them a feel for how the vehicle would fit into their busy lives as business owners.
Nigel Rice, owner of A Leg Up Pet Services, was on hand as well and provided anecdotal feedback on the vehicles, as he runs his business with two Transit Connects as part of his fleet.
The group proceeded to enjoy the auto show for the remainder of the afternoon with their complimentary CIAS tickets, given as a thank you for attending the breakfast.