DEARBORN/DETROIT - Last week, 150 bloggers from 16 different countries descended on Dearborn and downtown Detroit as they attended the Ford North American International Auto Show Innovation and Design Camp.
Bloggers attended NAIAS during press days to see the reveal of the all-new Fusion, and toured Ford's Dearborn campus to learn more about the design process behind Ford vehicles.
"At the North American International Auto Show we have the largest contingent of bloggers we've ever had here," said Scott Monty, manager, Digital and Multimedia Communications. "For the last three years we really changed our approach at media events in terms of inviting non-automotive bloggers, as well as the traditional press. Last year, here at NAIAS we had a 100 bloggers. This year we have 150 representing blog topics such as technology, sustainability, green, design, fashion and automotive of course. We're really pleased to bring this breadth of bloggers here, at this scale, to see the all-new Ford Fusion as it contains elements of all of those different blogger topics."
The bloggers arrived Sunday, and had the chance to visit the Henry Ford Museum before setting off bright and early to attend the Ford press conference in Joe Louis Arena.
During the show, bloggers who included the hashtag #FordNAIAS saw there tweets post live to the wall on the Ford stand.
Bill Sweeney, @daddysweeney, tweeted, "New 2013 @Ford Fusion is beautiful. I want one. Seriously. #FordNAIAS http://pic.twitter.com/p41bkAOl."
Following the press conference bloggers had their own personal spot on the Ford stand as Derrick Kuzack, Jim Farley, Mark Fields and Alan Mulally all stopped by to chat with the bloggers.
Following their day at NAIAS the bloggers stopped at Ford World Headquarters for some presentations and dinner.
One blogger fell in love while walking around world headquarters. "Je suis amoureux. #fordnaias http://instagr.am/p/f5V6T/," tweeted Sebastien Claudet, @sebclaudet.
While another blogger was totally ready for what the next day had in store.
"Totally stoked for the #fordnaias design & innovation camp tomorrow," tweeted Wendy Campbell, @DailyArtFixx.
Day three for the bloggers shared the real insider scoop on design. The bloggers sat through a panel discussion about innovating through design – before heading off to workshops on interactive car design, digital design tools, clay modeling, sustainable materials, SYNC®, HOPs lab and HMI simulation.
With the vairiety of bloggers in attendance, each workshop offered something different in order to peak their interest.
While Craig Silva, @BigDaddyKreativ, tweeted an image to his followers of Ford's bio-door – http://ow.ly/i/psVq - Tracy Fay, @ModernUrbanLife, was more interested in one of the simulators.
"The Human Occupant Package Simulator shows @Ford designers how to make the driver experience the best. #FordNAIAS http://pic.twitter.com/8lEBnHG9," she tweeted.
The bloggers visit to Dearborn ended with a lunch with J Mays, group vice president, Design and chief creative office, before the headed off to return home with fresh material to share with their own followers.
"For us it's about finding people who have an audience or who have an audience of audiences even, who can help spread the message," said Monty. "It's not just about what we're saying about ourselves, it's what other people are saying about us – those who know the social technology and how to get good content and find stories because they themselves are story tellers."