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Bill Ford, executive chairman, Ford Motor Company, shares vision on the company’s growth in China at a town hall meeting in Shanghai.
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 Bill Ford Discusses Ford’s Core Values, Shares Vision on the Company’s Growth in China at Shanghai Town Hall

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SHANGHAI, China — Ford Motor Company Executive Chairman Bill Ford expressed his excitement over the great opportunities for Ford in Asia Pacific and Africa and outlined how to sustain the company’s success in the region during a town hall meeting with more than 700 employees today.

“You all have an opportunity to do something that no one has ever done before Ford, which is to almost start from a clean sheet of paper to build fabulous products and, most importantly, to build the reputation of Ford Motor Company,” said Bill Ford.

Ford was joined by Joe Hinrichs, president, Ford Asia Pacific and Africa, Dave Schoch, chairman and CEO, Ford Motor China and John Lawler, chief financial officer, Ford Asia Pacific and Africa and other executives from the region.

He thanked all APA employees for their collective work and efforts to help the company grow in this exciting region and build its reputation in the community.

Asked about what he believes to be the company’s core values that have helped ensure its success over the past 100 years, Ford said it’s “how all of us worked in our communities to try to make our world a better place to live in.”

He also pointed out that what sets Ford apart from others is its continuous efforts to always strive to make better cars and trucks than anybody else.

Speaking of his vision for Ford in China in the next 10 years, he said it would be difficult to make a prediction in a fast changing market, but added that the management team’s ability of  adapt to change will be critical in shaping the future.

“That is a strength of our management team because they are dealing with reality everyday,” said Ford “…even in the dark days we didn’t cut back on investments. We accelerated our investments in fuel economy and technology, which were our weakest areas but now these have become our strengths,” said Ford, who believes that with new products and technologies the company will strengthen its reputation in the Asia Pacific region over the time.

During the town hall, a celebration was held for Hinrichs who will soon return to the U.S. to take on a new challenge as the head of Ford’s Americas operations.

Hinrichs was surprised and moved by a video clip featuring his appearances at many major Ford events across APA during the past three years, including new investments, new plant openings, auto shows, as well as major product announcements, like bringing Lincoln to China.

“I have learned so much in the last three years on this job. It has been a great learning experience for me ... not just doing businesses in India, China and Thailand but also getting to know the culture, the people and the wonderful talent we have.” said Hinrichs, who received a shovel as a present and also as a token of appreciation for his hard work in the APA region that laid the foundation for Ford’s future growth.

 

Joe Hinrichs received a shovel from Dave Schoch (left) as a present and also as a token of appreciation for his hard work in APA.
Dave Schoch, chairman and CEO, Ford Motor China, at the town hall meeting.
 

  

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11/28/2012 4:40 AM