COLOGNE, Germany – A dramatic and exciting TV commercial for the all-new B-MAX makes its public debut at the Paris Motor show.
“Personally, I think this is one of the most exciting television advertisements we have produced. It represents another step forward in communicating Ford as a Bold and Exciting Brand,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.
This commercial was directed by Academy Award and Golden Globe nominated director Martin Campbell, known for the James Bond films GoldenEye and Casino Royale. Two of the world’s best stunt coordinators and performers were also hired.
The hero of the film is the B-MAX, a breakthrough vehicle that is redefining the small multi-activity vehicle segment and it stars the ingenious integrated door pillars, which deliver an unmatched 1.5m door opening.
“B-MAX is a testament to Ford of Europe’s design and engineering prowess. The team that created the B-MAX represent Ford’s Go Further spirit at its best. So we wanted to Go Further as well with the B-MAX marketing launch,” added Roelant de Waard.
The full marketing campaign including print, out of home and digital and social media elements will be launched across Europe from mid October.