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 B-MAX Media Drive Commences in Munich

DATE: Will be calculated from "Release Start Date" field.

COLOGNE, Germany – The B-MAX media drive starts today in Munich, Germany. More than 550 media from 29 markets, including a dedicated lifestyle group, will test drive 1.6 TDCi diesel and 1.0L EcoBoost petrol models over a 380 km route comprising autobahn, country and city roads. The media drive continues until August 31.
 
The media event preludes the sales launch of the B-MAX across Europe. Manufactured in Romania, the B-MAX features a unique design, unrivalled fuel economy and small car technology that is among the most advanced in Europe.
 
The B-MAX’s Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and sliding rear doors integrating the central body pillars.
 
The new model also achieves class-leading fuel economy and the lowest CO2 emissions for both petrol and diesel engines.
 
“The Ford B-MAX really challenges traditional small car thinking, and pioneers a concept not attempted by any other manufacturers,” said Stephen Odell, chairman and CEO, Ford of Europe. “It’s ingenious design opens the doors – quite literally – to exciting new ideas about what's possible with a compact vehicle.”
 
Based on Ford’s global B-car platform – shared with the Fiesta – the B-MAX presents the company’s vision for a premium compact multi-activity vehicle (MAV), combining outstanding space and versatility within a smart and stylish exterior.
 
The B-MAX features premium technologies demanded by buyers looking to “right-size” their new car – around 40 per cent of B-MAX customers are expected to choose B-MAX after previously owning a larger vehicle while 20 per cent are expected to have previously owned a smaller car.
 
The advanced features include the Ford SYNC voice control, device integration and connectivity interface, with the Emergency Assistance feature that is designed to assist the occupants to call the local emergency services operator in the event of an accident.
 
High quality, contemporary materials throughout the interior emphasise craftsmanship and detailing, with comfort features including an exclusive eight-speaker Sony DAB audio system, Key Free system, Ford Power Button, Rear View Camera and full leather upholstery.
 
B-MAX boasts class-leading driving dynamics featuring Torque Vectoring Control for superior traction and cornering.
 
It is also the first vehicle in its segment to deliver Active City Stop, designed to help motorists avoid low speed collisions with stationary or slower moving traffic in front.

  

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8/13/2012 4:00 AM