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 B-MAX Makes City Driving Safer

DATE: Will be calculated from "Release Start Date" field.

COLOGNE, Germany – With the introduction of Ford’s low speed collision avoidance system, Active City Stop, the all-new Ford B-MAX will reduce the risk of low-speed accidents as well as the likelihood of injuries being suffered when an accident is unavoidable.

Each year more than half a million people are injured in car crashes in cities in the UK, France, Germany, Italy and Spain. Of these, approximately one-in-eight are hurt in rear-end shunts, the type which Active City Stop might reduce in severity or avoid altogether.
 
"Low speed front- to rear-end collisions are one of the most common accidents in urban traffic," said Roland Schaefer, safety analyst, Ford of Europe. "They can happen at traffic lights, intersections, roundabouts and other stop-start driving situations. You don't have to be travelling fast to get injured. Even at speeds of just 15 km/h you can suffer soft tissue neck injury."
 
First launched on Focus last year, Active City Stop is now being launched on a compact Ford vehicle for the first time. It monitors traffic ahead and applies the brakes if it detects a collision with a vehicle in front is imminent. In tests the system is proven to prevent collisions at speeds of up to 15km/h, and reduce the severity of impacts at speeds as high as 30km/h. The system was awarded an Advanced reward by Euro NCAP in 2011.
 
Active City Stop is just one way in which the all-new B-MAX is using technologies to help avoid the most common accidents on congested roads and raise the safety bar in the city car sector.
 
Ford’s Hill Launch Assist stops the car rolling back during hill starts or when parking on a slope; B-MAX is also exceptionally easy to manoeuvre in tight spots thanks to its compact chassis, elevated driving position, small turning circle and rear-view camera.
 
“We believe B-MAX is the perfect vehicle for 21st century city driving,” said Joerg Beyer, Ford Vehicle Line Director. “Features such as Active City Stop are new to this sector. These technologies, coupled with B-MAX's compact chassis, and tight turning circle supported by carefully tuned electronic power-assisted steering, enable B-MAX to be far greater prepared for the demands of even the most congested city.”

  

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3/14/2012 5:00 AM