CRAIOVA, Romania - Some 1,000 Craiova final assembly employees joined Monday’s B-MAX Job One ceremony at the Romanian plant. A further 3,000 employees located in other areas of the new world-class manufacturing
facility watched the celebration on large screens. Joining the employees were 120 media guests and 70 suppliers, dealers and business partners.
The first car off the line was purchased by the Romanian President, Traian Basescu, who attended the Job One event.
In addition to the B-MAX, the plant also assembles the award-winning 1.0-litre EcoBoost engine. As employees celebrated the start of B-MAX production, Ford announced that it a second engine – a 1.5-litre petrol unit – will go into volume production in Craiova early next year.
“This is a great day for Ford Motor Company, our Craiova manufacturing facility, and for Romania,” said Stephen Odell, chairman and CEO, Ford of Europe. “This is a world-class facility building two of Ford’s most advanced products – the B-MAX and the 2012 International Engine of the Year, the 1.0-litre EcoBoost engine – to the highest quality levels for our customers.”
Ford has committed to invest more than €675 million in the new Craiova facility, which has brought a new level of sophisticated, modern manufacturing to Romania.
The new B-MAX goes on sale in Europe in September.