COLOGNE, Germany – The B-MAX was the best-selling small multi-activity vehicle in Europe for the first half of 2013, based on Ford’s analysis of Polk registration data.
The B-MAX captured a 15.8 per cent share of small multi-activity vehicle sales in Europe for the first six months of the year, selling 38,000 vehicles across Ford’s traditional 19 European markets. Production of the B-MAX started mid-2012, with full market availability from November.
B-MAX outsold the Citroen C3 Picasso, Fiat 500L, Honda Jazz and Opel/Vauxhall Meriva in the first half of 2013.
Accelerating sales saw the B-MAX take over as segment leader in the major markets of Germany and UK for the second quarter. It also was the number one seller in Belgium/Luxembourg, Netherlands and Norway over the first half of the year.
Advanced technologies are a key factor in B-MAX success, with more than 80 per cent of European customers specifying the Ford SYNC voice-activated, in-car connectivity system, which features Emergency Assistance.
Ford’s 1.0 litre EcoBoost petrol engine was chosen by 43 per cent of B-MAX buyers; 22 per cent of B-MAX customers opted for Active City Stop, which monitors traffic ahead and automatically applies the brakes if it detects a collision with a vehicle in front is imminent; and 12 per cent selected Rear View Camera.
The B-MAX features the Ford Easy Access Door System that provides unrivalled access for passengers and luggage through hinged front doors and sliding rear doors – with integrated pillars.
“We knew we had a very special car on our hands with the new B-MAX, particularly with the Ford Easy Access Door System that customers are finding new ways to take advantage of every day,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “As the sales figures demonstrate, B-MAX’s unique blend of ingenious design and smart technology has really changed what customers can expect from a small car.”