COLOGNE, Germany – The B-MAX was the best-selling small multi-activity vehicle in Europe in the first quarter of 2013, based on Ford’s analysis of Polk registration data.
The B-MAX took a 15.3 per cent share of small multi-activity vehicle sales in Europe for the first three months of the year. In that quarter, Ford sold 18,500 B-MAXs across Ford’s traditional 19 European markets.
B-MAX outsold Citroen C3 Picasso, Fiat 500L, Honda Jazz and Opel/Vauxhall Meriva in the first quarter of 2013.
More than half of European customers have chosen premium Titanium versions, 75 per cent specified the Ford SYNC voice-activated, in-car connectivity system and 42 per cent chose the 1.0-litre EcoBoost petrol engine.
“New B-MAX is off to a terrific start across Europe, with demand especially strong among private retail buyers,” said Roelant de Waard, vice president Marketing, Sales and Service, Ford of Europe. “With its smart design, ingenious door system and smart technologies, B-MAX has really changed what customers can expect from a small car.”
The B-MAX features the Ford Easy Access Door System that provides unrivalled access for passengers and luggage through hinged front doors and sliding rear doors – with integrated pillars. B-MAX was awarded a maximum five-star rating from independent crash test authority Euro NCAP.
Production of the B-MAX started mid-2012, with full market availability from November.