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 Award-winning DSFL Builds on Success across APA

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APA Ford's award-winning Driving Skills for Life (DSFL) programme has continued to build on its enormous success this year through the training of thousands of drivers across Asia Pacific and Africa, educating them on safe, fuel-efficient and eco-friendly driving practices.

The programme, first launched in the region in 2008, is now running in eight countries throughout APA, with DSFL events customised for each market. Ford Motor Company has continued to invest and expand its DSFL program since being launched in the region, and by the end of 2011 more than 50,000 licensed drives will have participated across the APA region.

During the third quarter, Ford Thailand held eight DSFL events involving more than 1,000 drivers. Ford has held DSFL sessions all across the country this year, in conjunction with Ford dealers and local market DSFL partner, Jor Sor 100, one of Bangkok's leading radio stations.  Participants have included Jor Sor 100 listeners, Ford customers and Fiesta club members, employees from Western Digital, members of, media and the general public.


DSFL participants at an event in Nakorn Ratchasima, Thailand.

In the Philippines, nearly 1,600 drivers have participated in DSFL training this year, including a strong focus on educating young drivers at 15 Philippine universities throughout the country about safe and sustainable driving. The DSFL sessions have also included the participation from customers and Ford employees at various Ford dealerships, including Ford Alabang, Ford Libis, Ford Balintawak, Ford Global City, Ford EDSA and Ford Balintawak.

At one DSFL event, members of the media were able to bring their families and friends to Ortigas Home Depot Open Parking for an education seminar and hands-on training.

The students of Asia Pacific College participate in a DSFL training session in the Philippines.


DSFL is now in its fourth year in Vietnam, with Ford partnering with the National Traffic Safety Committee (NTSC), and Voice of Vietnam Traffic Radio with an aim of 1,500 Vietnamese drivers from all over the country participating in sessions on road safety and sustainable driving.

DSFL training this year has included sessions for employees of Unilever, Jetstar Pacific Airlines, and Fujitsu, as well as members of the Saigon Automobile Forum and Women and Car Club Forum. Through the cooperation of Ford dealers, DSFL sessions have also been held with Ford customers.

An in-class training session at a DSFL event in Vietnam.

In July and September alone, Ford India reached out to more than 660 participants from various audiences in Delhi, Chennai, Mumbai, Bangalore and Chandigarh who took part in DSFL sessions, including Ford employees, members of the media and social media, and business forums. While some events were for dealers and employees, others were held exclusively for the media, as well as part of Ford India’s Global Week of Caring initiatives.


The DSFL team poses for a group photo with truckers in Chennai during GWC.


Ford Lio Ho (FLH) in Taiwan has so far trained more than 370 participants in 2011, as well as 13 driver training sessions that were held for FLH's own employees. There was also the first female-only DSFL programme hosted by FLH in Taiwan, which turned out to be a big success, attracting more than 50 enthusiastic participants.

Women of all ages and backgrounds participated in the first female-only DSFL programme in Taiwan.


Ford South Africa officially launched its DSFL programme earlier this year, with its first sessions provided to Ford employees. The DSFL programme started generating public interest after a 'Driving Skills for Life Fiesta' was exhibited at the Great Outdoors Expo in September. South Africa will kick-off external training later this year, beginning with an exclusive session for media.

FMCSA employees pose for a photo at their practical DSFL training session.


In China, nearly 1,800 drivers attended DSFL events from July to September, including Ford employees, customers and media who all had the opportunity to learn more about safe and sustainable driving. DSFL has been especially been popular with the media, with an exclusive session held with media each in Xianyang, Yanji, Guilin, and Changzhou.

Participants sign in at the start of an exclusive DSFL session for the media in China.


The Indonesia DSLF programme is also in its fourth year, and has been expanded this year to include University students. In collaboration with its DSFL partners, Indonesia Smart Driving Consultant (ISDC) and the Jakarta Defensive Driving Consulting (JDDC), Ford has continued providing DSFL for fleet customers, including two sessions with Indonesia's authorized representative for Caterpillar, Trakindo Utama.

University students attend an in-class DSFL session in Indonesia.






10/19/2011 11:40 PM