Designed to meet increasing demand for SUVs with more capability, technology, comfort and luxury, the 2015 Ford Expedition impressed media during a ride and drive event last week in West Virginia.
"Research shows consumers are demanding more from their vehicles," said Keith Wilson, Ford Expedition marketing manager. "They want more content, features, style and luxury, no matter the model."
To meet these desires, the 2015 Expedition will feature an all-new Platinum series and a refreshed King Ranch series.
"Expedition buyers in particular are similar to Ford F-Series buyers in that they need the space and capability but are increasingly seeking comfort and luxury as well," said Wilson. "So, we followed the differentiation strategy that has been successful for F-Series when adding the Platinum and updating the King Ranch for Expedition."
Unique features of the Expedition Platinum include lush leather seating available in a red wine-colored Brunello leather with tuxedo-stripe accents and French-seamed stitching. The new leather, also available in black, is some of the softest, most supple leather ever offered in a Ford.
As the name suggests, the King Ranch trim offers up bold, rugged character designed to match the iconic reputation both the truck and the Texas ranch that bears the same name share.
According to Wilson, media enjoyed the drive-feel and performance of the 2015 Expedition as much as they appreciated the added luxuries and comforts.
"A lot of the journalists are telling me the ride and handling is far better than they were expecting from an SUV of this size," said Wilson.
Much of the improved drive-feel can be attributed to three features: the new 3.5-liter EcoBoost® engine, now the only engine offered in the new Expedition in North America; Ford’s innovative electric power-assisted steering (EPAS), which improves maneuverability; and, for the first time on a Ford nameplate, a continuously controlled damping (CCD) system ready to meet the expectations of any driver in a variety of conditions with its three drive modes of normal, sport and comfort.
"The challenge I gave to myself and my team when developing the 2015 Expedition was to emphasize the mode separation," said Dawn Piechocki, manager, Vehicle Engineering. "Often times a vehicle will offer different drive modes or suspension settings but there really isn’t a unique feel to any of them. We wanted to avoid that and so far the feedback we’re getting from media is that they can really feel the difference."
Added technology also is boosting Expedition’s appeal with features including an 8-inch touch screen for Sync® with MyFord Touch®, push-button start and the radar-based Blind Spot Information System (BLIS®) with cross-traffic alert.
"All of the improvements we’ve made to Expedition for 2015 work together to elevate the overall drive experience," said Piechocki. "It’s got performance, it’s very capable and it’s comfortable – Expedition strikes a great balance."
The new 2015 Expedition goes on sale later this fall.