JAKARTA, Indonesia — Well into its fifth year in Indonesia, Ford’s Driving Skills for Life (DSFL) continues to gain traction with a wide and diverse group of participants.
With Ford’s DSFL program being provided free-of-charge, and available to all members of the public, a number of local automotive clubs from competitor brands have approached Ford so that its members can benefit from the safe and economical driving skills offered in the company’s award-winning programme.
As word of the popular programme has spread in the market, unlikely requests for DSFL training have come from various groups, including automotive clubs from Toyota, Daihatsu, Chevrolet, Suzuki, and Opel.
“The fact that we’re getting these requests really helps show that Ford is not only doing something different in the market, but that we’re offering something that is truly appreciated and valued by many Indonesian drivers,” explained Bagus Susanto, managing director of Ford Motor Indonesia.
“It’s a great way to project the goodwill of the Ford brand, while helping to make the roads of Indonesia safer. And, by using Ford vehicles with the DSFL training, these groups can also better appreciate our company’s commitment to occupant safety by experiencing all of the advanced safety features of our vehicles.”
Ford’s DSFL programme aims to help raise awareness about safe and economical driving techniques, and through engaging and instructional sessions, help Indonesian drivers improve their own driving skills as well as become more aware of those around them.
The numerous practical and easy-to-digest tips on safe and economical driving contribute to the popularity of the programme.
"We learned many good and simple lessons on safe driving, from tips on checking the vehicle's condition before use, to maintaining a safe distance while driving, to braking the vehicle safely. We even practiced the braking technique with the Fiesta," said Priscilla Meiriana Yang, a member of the Toyota Innova community.
"We would like to thank Ford for providing us with this beneficial session of DSFL. We hope Ford will continue making a difference in people's lives, and we look forward to our next event together," she added.
With the world’s fourth largest population and surging income levels, Indonesia’s new car buyer base is experiencing significant growth – and helping to put a huge number of new and inexperienced drivers on the country’s roads.
"As one of the major automotive brands in Indonesia, we proud to be helping build awareness on the importance of safe and economical driving through skills improvement," said Bagus. "DSFL is one the key ways we help give back to the community – and road safety is a very important issue that is highly relevant to our business."
Since its local market launch in 2008, more than 6,000 licensed drivers have participated in Ford's DSFL campaign in Indonesia.
These groups also better appreciated Ford's commitment to occupant safety by experiencing all of the advanced safety features of Ford vehicles used in the DSFL training.
DSFL is one the key ways to give back to the community, and road safety is a very important issue that is highly relevant to Ford’s business.