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Bloggers Put Ford’s Inflatable Rear Seatbelt to the Test

Oct-13-2014 3:20 AM ET

​Ford’s ground breaking Inflatable Rear Seatbelt, which makes its European debut on the all-new Mondeo, has embarked on a pan-European tour to showcase its safety benefits.

Ford Promotes Media Drive of New Ka

Aug-08-2014 3:00 PM ET

​SÃO BERNARDO, Brazil - Ford hold a press meeting to present New Ka and Ka+, during a convention that brought together auto and lifestyle journalists, as well as bloggers from different editorials such as technology, adventure, tourism among others. 

Ford Presents the Emergency Assistance SYNC of New Ka

Aug-01-2014 4:00 PM ET

​SÃO BERNARDO, Brazil - Ford hold a press conference in order to present the Emergency Assistance feature through Brazilian media. The new technology will be launched in Brazil within New Ka, expanding the functionality of SYNC connectivity system. Basically, the system is programmed to automatically dial the 911 emergency services, for help if you’re in an accident. If an accident with airbag activation or cutting fuel system occurs, which can occur in rear-end collisions or rollovers, SYNC performs an automatic call via cell phone paired to the 911 emergency services, stating your location and connecting passengers.

Ford Helps Develop Future Co-Operative Intelligent Transport Systems in Europe; Presents DRIVE C2X Findings in Berlin

Jul-16-2014 4:00 AM ET

BERLIN, Germany – Ford Motor Company will today present its findings from a three-year research project into car-to-car and car-to-infrastructure communication technologies that could deliver early warnings of hazards, reduce congestion and improve road safety.

Ford Builds on Advanced Materials Use in All-New F-150 with Lightweight Concept Car

Jun-03-2014 5:00 PM ET

​SAN FRANCISCO – Ford Motor Company today unveiled its Lightweight Concept vehicle, which uses advanced materials to explore future weight-reduction solutions that could improve performance and fuel efficiency while reducing carbon dioxide emissions. 

Advanced Technologies Keep Drivers Connected in the All-New Mustang

Mar-27-2014 10:00 AM ET

DEARBORN - From the inside out, the all-new Ford Mustang not only is a performance leader in its segment, but a high-tech force to be reckoned with on the road. Equipped with new driver assist technologies and innovative mobile capabilities, drivers will have a more connected experience in the Mustang than ever before.

Demand for All-Wheel Drive Ford Vehicles Triples as Technology Moves Beyond Big Trucks, SUVs

Mar-04-2014 8:45 AM ET

​DEARBORN - Consumers have traditionally associated all-wheel drive with large SUVs and pickup trucks, but a new breed of more efficient and affordable all-wheel- drive systems is showing up in unexpected segments such as midsize sedans, helping fuel demand for vehicles equipped with the technology.

Ford Edge Concept Makes European Motor Show Debut in Geneva; Previews New Large Upscale SUV for Europe

Mar-03-2014 6:00 PM ET

​GENEVA, Switzerland – The all-new Ford Edge Concept today made its European public motor show debut at the 2014 Geneva Motor Show – giving a strong indication of the technology, design and craftsmanship direction of the company’s new large SUV for Europe.

For Valentine’s Day, Ford Shows Its Love Affair with Mustang by 3D-Printing the Iconic Sports Car in Candy

Feb-14-2014 6:20 AM ET

​DEARBORN – Fall in love with chocolate and candy Mustangs this Valentine’s Day. To celebrate, Ford Motor Company today revealed all-new miniature chocolate and peppermint candy Mustangs made with a 3D printer.

Ford NAIAS Stand Showcases Product, Technology

Jan-16-2014 6:20 PM ET

​DETROIT - The Ford display at the 2014 North American International Auto Show (NAIAS) was purposefully designed to bring one overarching Ford message to life, according to David Tillapaugh, Global Auto Show Operations manager. 

How Ford Uses Robots in Vehicle Testing, Assembly

Jan-07-2014 8:30 AM ET

​DEARBORN - Robotics play a vital role in the automotive industry today, and Ford is leading the way in its use of robotics in plants, in vehicle durability testing and even out on the test track.

Journalists Experience Ford’s Obstacle Avoidance Technology Firsthand

Jan-03-2014 6:00 AM ET

​DEARBORN - Journalists from throughout the United States recently were invited to Ford’s Dearborn Development Center (DCC) test track in Dearborn, Mich., to experience Ford’s Advanced Obstacle Avoidance System firsthand.  This was the first time Ford has demonstrated the obstacle avoidance system in a Ford Focus in North America.

Looking to the Mobility of Tomorrow

Dec-26-2013 5:00 AM ET

​DEARBORN - Recently, the company introduced its Automated Fusion Hybrid research vehicle in conjunction with the University of Michigan and State Farm. @Ford had the opportunity to chat with Raj Nair, group vice president, Global Product development, about the company’s overall strategy for mobility, this new research vehicle and what “automated” means to Ford.

Ford Accelerates Efforts to Improve Fuel Economy and Driver Technology

Dec-18-2013 6:00 AM ET

​DEARBORN - Ford Motor Company, by expanding auto start-stop technology to 70 percent of its vehicles in North America over the next four years, will enable customers to both reduce their impact on the environment as well as achieve better fuel economy with their vehicles.

‘Lincoln Experiences’ Use Technology to Make Driving More Engaging

Nov-13-2013 12:05 AM ET

​NEW YORK – It isn’t just about making luxury cars; it’s about creating unique driving experiences. The Lincoln Motor Company – with the reveal of its all-new 2015 Lincoln MKC small premium utility vehicle this morning – introduces Lincoln Experiences, a suite of customer-focused comforts designed to enhance the buying and ownership experience.

Ford in the Press – Week 36

Oct-10-2013 7:00 AM ET

A highly successful Ford Futures media event at Lommel, plus the 100th anniversary of the moving assembly line, earned the Blue Oval really strong coverage both in automotive and non-automotive media this week…

Ford Developing New Automated Parking System that Enables Push-Button Parking

Oct-09-2013 2:45 AM ET

​LOMMEL, Belgium – Ford Motor Company is developing a new automated parking technology that could enable drivers to park with only the push of a button from inside or outside of their car.

Ford Develops Test Car That Automatically Steers Around Stopped or Slowing Vehicles or Pedestrians

Oct-08-2013 2:00 PM ET

​LOMMEL, Belgium – Ford has revealed a test car equipped with technology that uses automatic steering and braking to avoid collisions with vehicles that are stopped or slowing in the same lane ahead, or to avoid hitting a pedestrian.

Ford Reveals Test Cars That Can Park at the Touch of a Button and Avoid Collisions with Vehicles or Pedestrians

Oct-08-2013 10:00 AM ET

​LOMMEL, Belgium – Ford today revealed for the first time technology developed to enable drivers to park at the touch of a button from inside or outside their car; and also a prototype system that uses automatic steering and braking to avoid collisions with vehicles or pedestrians.

Ford Campaign Comes to Life, Invites Puerto Ricans to Nominate People in Need of an ‘Auto Remedio’

Sep-04-2013 6:00 AM ET

​SAN JUAN, Puerto Rico – Ford Motor Company is offering Puerto Rican drivers an opportunity to win a vehicle equipped with Ford-exclusive advanced technologies as part of the second phase of its “Auto Remedio” marketing campaign.

The Dirt on Ford’s New 3D Dirt Detection Technology: There Isn’t Any

Aug-22-2013 6:00 AM ET

​DEARBORN – Here’s the dirt on Ford’s new paint technology: There isn’t any.

Ford Expands Availability of Rear Inflatable Safety Belt to 2014 Fusion

Aug-13-2013 6:00 AM ET

​DEARBORN - The new 2014 Ford Fusion is the only car in the popular midsize segment to offer rear inflatable safety belts, adding to the sedan’s suite of available safety and driver-assist technologies. This option is also available in the Fusion Hybrid and Fusion Energi.

Potential for Open-Source Car Customization Showcased on Ford Mustang Using OpenXC Platform

Jul-29-2013 6:00 AM ET

​DEARBORN – An important part of the total gaming experience for hardcore video gamers is getting physical feedback through the controller as they keep their eyes on the screen. It’s called haptic feedback. For drivers of performance cars like Ford Mustang, feedback is just as important to understanding how the car is behaving.

Software Emerges as ‘Secret Sauce’ to Ford EcoBoost Success

Jul-26-2013 10:50 AM ET

​DEARBORN – Mike Kluzner’s experience is considered only somewhat unusual among the ranks of Ford’s in-house software engineers. Kluzner got his start designing laser weapon systems capable of disabling the navigation systems of enemy satellites.

SMB: 'Nerdy Jobs' Goes Off-Road with Ford

Jul-11-2013 6:05 AM ET

​DEARBORN -  The Nerdist Channel’s newest show, Nerdy Jobs, gives viewers an inside look at some of the world’s most geek-centric and technologically advanced jobs.

Philly Is New Green Hotbed, Dallas Has Its Hands Full, New Yorkers Are Stargazing Based on Ford Escape Sales Trends

Jun-24-2013 6:05 AM ET

​DEARBORN – Bucking longstanding trends, Philadelphians are going greener than all other major cities based on sales of the new Escape and Explorer equipped with Ford’s advanced, fuel-saving EcoBoost engine.

R&A Drive Program Helps Ford Select New Technologies for Future Vehicles

Jun-21-2013 6:00 AM ET

​DEARBORN - It’s one thing to watch a PowerPoint presentation about a new technology.  It’s quite another to experience that technology for yourself.

Ford Tests High-Tech “Brake Light” That Warns Other Drivers Even From Afar

Jun-20-2013 5:00 AM ET

​AACHEN, Germany - Ford Motor Company participated in a special test of a high-tech early warning “brake light” that can warn drivers following behind even if they are around a bend or behind other traffic. 

Ford Awarded Again for Keeping Consumers Connected

May-08-2013 7:00 AM ET

​BEIJING – Ford’s ground-breaking efforts to keep consumers connected are again winning recognition around the globe.

Fiesta-Based eWheelDrive Research Vehicle Revealed

Apr-26-2013 4:00 AM ET

LOMMEL, Belgium – Ford Motor Company and Schaeffler today demonstrated the Fiesta-based eWheelDrive car, a driveable research vehicle that could lead to improvements in urban mobility and parking by making possible smaller, more agile cars.