- Super Bowl Campaign Drives New Fusion Shoppers with Help of Dealers and Employees
DEARBORN - With the help of Ford dealers and employees, Ford’s ‘Nearly Double’ Super Bowl campaign not only increased Ford Fusion sales, but improved the favorable opinion of the brand. Kelly, and Thomais Zaremba, manager, Digital Marketing, both had intricate roles in developing the ‘Nearly Double’ campaign. Take a look at their Q-and-A below to find out more.
- #Fordie, the New #Selfie
DEARBORN - What's a #Fordie?
- Ford Sells EcoSport Limited Edition SUV for Europe Through Facebook®
BERLIN, Germany – Ford announced today at IFA 2013 that it will kick off the sale of its new Ford EcoSport on Facebook® with a special limited edition version of the small smart utility vehicle.
- Fiesta Employee Agents: Week 3
DEARBORN - This was our third week for employee agents to drive the Fiesta and Fiesta ST. As a part of the program we ask our agents to post to Instagram at least once a day.
- Fiesta Employee Agents: Week 1
DEARBORN - Last week was our first week for employee agents to drive the Fiesta and Fiesta ST. As a part of the program we ask our agents to post to Instagram at least once a day.
- Ford’s No.1 Fiesta Community Celebrates 100,000 Fans; Becomes Highest Liked Facebook Page for a Single Automotive Nameplate in Thailand
BANGKOK, Thailand — With more than 130,000 fans, the Ford Fiesta Thailand Facebook fan page (www.facebook.com/FordFiestaThailand) is considered the highest liked Facebook page for a single automotive nameplate in Thailand. The Thai community of Fiesta fans on the Facebook page is also the largest among Fiesta online communities globally.
- Ford Invites Consumers, Media, Public to Follow Earnings Online
DEARBORN - This quarter, Ford will be live-tweeting its earnings news on both Twitter and StockTwits. StockTwits is a social platform for the financial community that uses $F as a tag for all mentions of our stock. In fact, StockTwits introduced the idea of $TICKER on Twitter and it actually works as a hashtag for mentions of any stock symbol. We began using StockTwits to share financial news last quarter and are excited to continue the relationship since it allows us to reach 40 million people who seek investment and financial news on social media.
- Social Media Hub: Summer X Games Could Find a Home in Detroit
DETROIT - This is the last summer the Summer X Games will find its home in Los Angeles. For the next three years, Summer X Games is looking for a new home and has narrowed it down to four cities – Detroit, Austin, Chicago and Charlotte.
- Ford C-MAX Goes Social with a Live Animation on Instagram
DEARBORN - Recently, the latest stage of the Ford C-MAX promotional campaign, C-MAX Live, was revealed at the 2013 New York International Auto Show. Its crux: Imagine yourself part of a live crowd-sourced animation on Instagram—that’s C-MAX Live.
- Social Media Hub: Employee Auto Show Experience Recap
DEARBORN - Recently we asked employees to share their experiences via social media from the 2013 Employee Auto Show Experience and through Twitter, Instagram and Vine they did just that!
- Social Media Hub: New Henry Ford 150th Facebook App
DEARBORN - As we celebrate Henry Ford’s 150th birthday, we want everyone to be able to join in on the festivities with us. Honoring this milestone via social media, you’ll find a Henry Ford 150th app (or tab) located on the top of the Ford Motor Co. Facebook page.
- Social Media Hub: Ford Mustang Reaches 5 Million Facebook Likes
… 3 … 4 … 5! The Ford Mustang page now has 5 million fans, and that’s why the Ford Mustang Facebook team made their cover photo a mosaic from Mustang fan pics. Not only that, but Mustang is 49 years old!
- South Africa’s #Fiestagram Winner Crowned
CAPE TOWN, South Africa — After judging thousands of entries, the winner of the Fiestagram photographic competition was announced at the opening of the Fiestagram exhibition in Cape Town.
- Social Media Hub: 2013 Campus Party Brazil
SAO PAULO - It’s pretty obvious that Ford Brazil wouldn’t be out of the most famous technology festival that began on Jan. 28, in São Paulo, Brazil! We were the first Brazilian automaker to participate and sponsor this event, which is the biggest in terms of innovation, creativity and digital culture in the whole world. About 8,000 campuseiros (hackers, developers, gamers and geeks) are staying in Anhembi Park, and more than 160,000 other people are expected to attend the event until closing, on Feb. 3.