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Super Bowl Campaign Drives New Fusion Shoppers with Help of Dealers and Employees

Mar-03-2014 6:00 AM ET

​DEARBORN - With the help of Ford dealers and employees, Ford’s ‘Nearly Double’ Super Bowl campaign not only increased Ford Fusion sales, but improved the favorable opinion of the brand. Kelly, and Thomais Zaremba, manager, Digital Marketing, both had intricate roles in developing the ‘Nearly Double’ campaign.  Take a look at their Q-and-A below to find out more. 

#Fordie, the New #Selfie

Feb-26-2014 10:55 AM ET

​DEARBORN - What's a #Fordie?

Ford Sells EcoSport Limited Edition SUV for Europe Through Facebook®

Sep-04-2013 9:00 AM ET

BERLIN, Germany – Ford announced today at IFA 2013 that it will kick off the sale of its new Ford EcoSport on Facebook® with a special limited edition version of the small smart utility vehicle. 

Fiesta Employee Agents: Week 3

Aug-21-2013 12:00 PM ET

​DEARBORN - This was our third week for employee agents to drive the Fiesta and Fiesta ST. As a part of the program we ask our agents to post to Instagram at least once a day.

Fiesta Employee Agents: Week 1

Aug-08-2013 6:00 AM ET

​DEARBORN - Last week was our first week for employee agents to drive the Fiesta and Fiesta ST. As a part of the program we ask our agents to post to Instagram at least once a day.

Ford’s No.1 Fiesta Community Celebrates 100,000 Fans; Becomes Highest Liked Facebook Page for a Single Automotive Nameplate in Thailand

Aug-01-2013 5:10 AM ET

BANGKOK, Thailand — With more than 130,000 fans, the Ford Fiesta Thailand Facebook fan page (www.facebook.com/FordFiestaThailand) is considered the highest liked Facebook page for a single automotive nameplate in Thailand. The Thai community of Fiesta fans on the Facebook page is also the largest among Fiesta online communities globally. 

Ford Invites Consumers, Media, Public to Follow Earnings Online

Jul-23-2013 6:10 AM ET

​DEARBORN - This quarter, Ford will be live-tweeting its earnings news on both Twitter and StockTwits. StockTwits is a social platform for the financial community that uses $F as a tag for all mentions of our stock. In fact, StockTwits introduced the idea of $TICKER on Twitter and it actually works as a hashtag for mentions of any stock symbol. We began using StockTwits to share financial news last quarter and are excited to continue the relationship since it allows us to reach 40 million people who seek investment and financial news on social media.

Social Media Hub: Summer X Games Could Find a Home in Detroit

Jul-03-2013 6:10 AM ET

​DETROIT - This is the last summer the Summer X Games will find its home in Los Angeles. For the next three years, Summer X Games is looking for a new home and has narrowed it down to four cities – Detroit, Austin, Chicago and Charlotte.

Ford C-MAX Goes Social with a Live Animation on Instagram

May-22-2013 6:10 AM ET

​DEARBORN - Recently, the latest stage of the Ford C-MAX promotional campaign, C-MAX Live, was revealed at the 2013 New York International Auto Show. Its crux: Imagine yourself part of a live crowd-sourced animation on Instagram—that’s C-MAX Live.

Social Media Hub: Employee Auto Show Experience Recap

May-21-2013 6:05 AM ET

​DEARBORN - Recently we asked employees to share their experiences via social media from the 2013 Employee Auto Show Experience and through Twitter, Instagram and Vine they did just that!

Social Media Hub: New Henry Ford 150th Facebook App

May-02-2013 6:00 AM ET

​DEARBORN - As we celebrate Henry Ford’s 150th birthday, we want everyone to be able to join in on the festivities with us. Honoring this milestone via social media, you’ll find a Henry Ford 150th app (or tab) located on the top of the Ford Motor Co. Facebook page.

Social Media Hub: Ford Mustang Reaches 5 Million Facebook Likes

Apr-17-2013 12:10 PM ET

​… 3 … 4 … 5! The Ford Mustang page now has 5 million fans, and that’s why the Ford Mustang Facebook team made their cover photo a mosaic from Mustang fan pics. Not only that, but Mustang is 49 years old!

South Africa’s #Fiestagram Winner Crowned

Mar-04-2013 9:50 PM ET

CAPE TOWN, South Africa — After judging thousands of entries, the winner of the Fiestagram photographic competition was announced at the opening of the Fiestagram exhibition in Cape Town.

Social Media Hub: 2013 Campus Party Brazil

Feb-01-2013 6:40 AM ET

​SAO PAULO - It’s pretty obvious that Ford Brazil wouldn’t be out of the most famous technology festival that began on Jan. 28, in São Paulo, Brazil! We were the first Brazilian automaker to participate and sponsor this event, which is the biggest in terms of innovation, creativity and digital culture in the whole world. About 8,000 campuseiros (hackers, developers, gamers and geeks) are staying in Anhembi Park, and more than 160,000 other people are expected to attend the event until closing, on Feb. 3.

Chinese Bloggers Join North America International Auto Show Ford Digital Summit

Jan-23-2013 10:15 PM ET

SHANGHAI, China — When going through U.S. Customs, Huixian Chen – known as @Zitong on Chinese Twitter Sina Weibo – was asked about her occupation by the officer. “Blogger!” Chen proudly declared, prompting a smile from the officer who responded, “Welcome to Detroit!”

Social Media Hub: Bloggers Visit Detroit for NAIAS Digital Summit

Jan-22-2013 12:30 PM ET

​DETROIT - This past week, 150 bloggers from around the world spent time with Ford as they got the inside scoop at the 2013 Ford North American International Auto Show (NAIAS) Digital Summit.

Social Media Hub: Follow @AtFordNews for LIVE NAIAS Tweets

Jan-14-2013 6:05 AM ET

​DETROIT - As we start to kick off the North American International Auto Show (NAIAS) this week, stay up to date on breaking news by following real-time tweets from NAIAS events.

Go Further with Ford Night Comes to Dealerships Tonight!

Nov-15-2012 6:00 AM ET

​DEARBORN - On Thursday, Nov. 15, more than 2,000 of the company’s dealers across the U.S. will present a spectacular, one-night-only fundraising event called Go Further with Ford Night (GFWFN) that will benefit local charities and engage consumers in an unique American Idol® experience as well as offer them a personal introduction to the all-new 2013 Ford Fusion.

Social Media Hub: Making Connections at She's Connected

Nov-01-2012 6:05 AM ET

​The 2012 She’s Connected Conference was held recently at the Metro Toronto Convention Centre and Ford was the title sponsor of the event

Social Media Hub: New SEMA Facebook Tab

Oct-26-2012 12:20 PM ET

​As the countdown to #FordSEMA revs up for 2012 with nearly 40 project vehicles from the industry’s top builders, a SEMA tab has been added to the Ford Motor Company Facebook Page to keep you in the loop whether you’re hanging out at SEMA and sharing your experience or following along from home.

Social Media Hub: Classic Badges Ready to Grab

Aug-27-2012 10:15 AM ET

DEARBORN - You don’t have to own a ‘55 T-bird or a ‘64 ½ Mustang to be considered a classic car lover. Ford Social is bringing you another way to show your affinity for the legends.

Social Media Hub: Clipsheet Email Functionality

Aug-20-2012 6:00 AM ET

​DEARBORN - Email is probably more important than you think. It is certainly a major part of how we communicate with each other here at Ford Motor Company – from departmental updates to global interaction, quick informal missives to more structured notes like News to Know  – it’s a type of social interaction that binds us together.

Australian Ford Fans Help Create New Transformers Car

Aug-14-2012 2:30 AM ET

MELBOURNE, Australia — Ford fans in Australia have been given a unique opportunity to shape Transformers history.

Social Media Hub: Ford of Mexico Reaches 100,000 Facebook Fans

Jun-27-2012 6:00 AM ET

​Ford of Mexico recently reached an exciting milestone. After six months of constant growth, the number of Ford fans in Facebook grew over 100 percent, reaching 100,000 users who are eagerly sharing their own Ford stories.

Ford Brazil Brought Together Car and Soccer Fans at the First EcoSport Parade in Sao Paulo

Jun-12-2012 3:00 PM ET

SÃO PAULO, Brazil – Ford Brazil promoted this Saturday, June 9, the first action of the all-new EcoSport pre-launch. The event is part of a series named EcoSport Parades, which will take place in three Brazilian cities and in which Ford’s global sport SUV will be the main protagonist.

Social Media Hub: Careful Communication

Jun-05-2012 6:05 AM ET

​Communication is critical to our global business, whether we are talking with a team leader at the plant, sending a late night email to a manager, or on an early morning conference call involving three continents.  You may think how we communicate does not matter as long as the job gets done, but the quality of our communication is a vital part of our jobs.

4 Million and Rising: Ford Mustang Continues to Gain Fans on Facebook

May-21-2012 1:00 PM ET

​DEARBORN – Ford Mustang has reached another iconic milestone, but this time it’s a virtual one – surpassing 4 million fans on Facebook, making it the most popular nameplate vehicle on the world’s largest social network.

Social Media Hub: Ford and Facebook

May-17-2012 1:00 PM ET

​Ford has embraced social media as a meaningful way to connect with customers. With more than 1 million likes, the global Ford Facebook page has become a meeting place for Ford enthusiasts from all over the globe.  Last year, Ford of Canada introduced @FordCanada on Twitter where Canadians have been tweeting about all things Ford—everything from events, people, technology and products.

Social Media Hub: Now Live - The Ford of Canada Facebook Page and Blog

May-09-2012 11:30 AM ET

Ford has embraced social media as a meaningful way to connect with customers. With more than 1 million likes, the global Ford Facebook page has become a meeting place for Ford enthusiasts from all over the globe.  Last year, Ford of Canada introduced @FordCanada on Twitter where Canadians have been tweeting about all things Ford—everything from events, people, technology and products.

Social Media Do's and Don'ts

May-08-2012 6:25 AM ET

​Tweet it, like it, share it, pin it – you set up your social media accounts and you’re growing your online community fast.  But thinking about what to post online can be tricky and if used wrong it could backfire on you.