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Behind the Blue Oval at NAIAS with FordPass

Jan-21-2016 12:30 PM ET

​The announcement of FordPass at the 2016 North American International Auto Show (NAIAS) signals the next transformation of Ford from an auto company to an auto and mobility company.

Ford Invests in Making Customer Experience as Strong as Its Cars, SUVs, Trucks and Electrified Vehicles with FordPass

Jan-13-2016 1:00 PM ET

​As part of its transformation into an auto and mobility company, Ford is introducing FordPass® – a platform that reimagines the relationship between automaker and consumer. FordPass aims to do for car owners what iTunes did for music fans.

Behind the Making of the Lincoln Continental

Jan-13-2016 10:50 AM ET

​When the Lincoln team began discussing the development of a new full-size flagship sedan, they struggled through dozens of iterations.  Plans crystallized when a member of the senior leadership team suggested that the vehicle be named “Continental.” 

Behind the Making of the Lincoln Continental

Jan-12-2016 12:00 PM ET

​When the Lincoln team began discussing the development of a new full-size flagship sedan, they struggled through dozens of iterations.  Plans crystallized when a member of the senior leadership team suggested that the vehicle be named “Continental.” 

New Ford Lab Integrates Wearables and Vehicles; Ford Looks at Linking Health Data to Driver-Assist Technology

Jan-11-2016 12:00 PM ET

​The connection between what you wear and what you drive is getting stronger with help from Ford’s new wearables research laboratory. Here, scientists and engineers are working to integrate wearable devices and vehicles to enable driver-assist technologies to be more aware of the driver behind the wheel – particularly when that driver is stressed or sleepy.

Consumers Can Now Share a Vehicle in New Ford Credit Link Pilot Leasing Program

Jan-11-2016 12:00 PM ET

​Thanks to a new Ford Motor Credit Company leasing pilot program, families and small groups of friends and neighbors can now share a Ford vehicle.

Ford, IBM Use Data Analytics to Find More Efficient Ways to Move; Real-Time Streaming Underpins Mobility Experiments

Jan-11-2016 12:00 PM ET

​Ford and IBM are working together on a pilot platform that can spot patterns, correlations and trends to help consumers make more efficient transportation decisions – such as finding an open spot in a jam-packed parking lot or quickly advising of a more efficient method of transportation if a commuter is caught in an unexpected traffic jam.

Ford Conducts Industry-First Snow Tests of Autonomous Vehicles – Further Accelerating Development Program

Jan-11-2016 12:00 PM ET

​Ford is conducting the industry’s first autonomous vehicle tests in snow-covered environments – a major step in the company’s plan to bring fully autonomous vehicles to millions of customers worldwide.

Lincoln Makes Managing Lease Miles Easier in New Pilot

Jan-11-2016 12:00 PM ET

​Lincoln Automotive Financial Services is testing new ways to help customers manage lease mileage and earn up to $1,000 toward their next Lincoln vehicle.

From 'The Big Idea' to FordPass: How Ford’s Reimagined Customer Experience Came to Life

Jan-11-2016 12:10 AM ET

​Last April, Elena Ford and a team of Ford employees spent three days behind closed doors at a Detroit hotel with some of the best mobile, design and customer experience minds in the world.

Still Unmatched: All-New Ford F-150 Raptor SuperCrew Is America’s Favorite High Performance Off-Road Pickup Truck

Jan-11-2016 12:05 AM ET

​Eagerly anticipated and still unmatched by any auto manufacturer,  Ford – America’s truck leader – introduces the all-new F-150 Raptor SuperCrew, adding agility, versatility and roominess to the toughest, smartest, most capable F-150 Raptor ever.

Ford Unveils Smartest, Most Technology-Packed Fusion Ever, Including Hybrid and Plug-in Hybrid Versions of New Sedan

Jan-11-2016 12:05 AM ET

​ The new Ford Fusion continues to be a game changer among midsize sedans, with the most technologically advanced lineup ever – including two hybrid models and a new all-wheel-drive Fusion V6 Sport engineered to leave other family sedans in the dust.

2016 NAIAS Coverage

Jan-08-2016 12:00 AM ET

​Check out what Ford is showing at the 2016 North American International Auto Show (NAIAS) and the media coverage.

Media Reaction Positive to Ford's Auto Show Reveals

Jan-12-2015 11:15 AM ET

Media reaction has been very positive after Ford revealed three new performance models and won the Truck of the Year award at the North American International Auto Show.

UAW-Ford Employees Represent Ford Products, Educate Attendees at 2014 NAIAS

Jan-24-2014 6:00 AM ET

​DETROIT - When attendees enter the Ford stand at this year’s North American International Auto Show (NAIAS),  they’re greeted by an even more engaging and interactive display floor than in previous years.

Alan Mulally Hosts Town Hall Meeting During NAIAS Press Days

Jan-22-2014 6:50 AM ET

​DETROIT – To kick off day two of press days at the North American International Auto Show (NAIAS) at Detroit’s Cobo Center Tuesday, Alan Mulally, Ford president and chief executive officer, hosted a Town Hall meeting for media, local college students and business leaders involved in the renaissance of the City of Detroit.

Ford NAIAS Exhibit Brings New F-150 to Life in a Real Way

Jan-21-2014 8:30 AM ET

​DETROIT - The worldwide debut of the all-new 2015 Ford F-150 at the North American International Auto Show (NAIAS) features a Detroit-exclusive Future of Tough assembly line exhibit that offers visitors an actual look at how the iconic truck will be built at Ford’s Kansas City Assembly Plant. 

Kids of All Ages Can Get an All-New Mustang; Free Revell Model Kits at North American International Auto Show

Jan-17-2014 7:00 AM ET

​DETROIT - Pony car fans of any age can be first in the world to own the all-new 2015 Ford Mustang this weekend at the North American International Auto Show in Detroit. To commemorate 50 years of Ford Mustang, Revell® – a worldwide leader in the hobby industry – will host a Make ’n Take™ event at the Ford booth during the show.

Ford NAIAS Stand Showcases Product, Technology

Jan-16-2014 6:20 PM ET

​DETROIT - The Ford display at the 2014 North American International Auto Show (NAIAS) was purposefully designed to bring one overarching Ford message to life, according to David Tillapaugh, Global Auto Show Operations manager. 

NAIAS Competitive Product Video Tour

Jan-16-2014 6:15 PM ET

​DETROIT - Each year, @Ford tours the North American International Auto Show with a Ford executive to share impressions on what the competition brought to the show.

Behind the Blue Oval: An Oasis of Comfort, Convenience at NAIAS

Jan-15-2014 6:35 AM ET

​DETROIT – During the North American International Auto Show (NAIAS), Detroit’s Cobo Hall is a very busy place. Media and other attendees rushing from press conference to press conference covering miles of carpet-covered concrete and frantically racing to meet a plethora of deadlines. This year, in Cobo’s newly renovated Grand River Ballroom; Ford provided a convenient and comfortable oasis for press day attendees in the first-of-its-kinds attraction: Behind the Blue Oval.

Ford and Rent the Runway Join Forces to Bring a Fusion of Style and Accessibility

Jan-14-2014 1:10 PM ET

​DETROIT - Ford and Rent the Runway are joining forces to make great style accessible on and off the road to fashion fans across the country. Through the Test-Drive Style campaign, Ford and the premier destination for designer fashion and accessory rentals will give consumers an opportunity to test out their must-have designer looks, along with a chance to win their very own stylish new drive – the Ford Fusion.

2014 NAIAS Coverage

Jan-14-2014 9:00 AM ET

​DETROIT - Check out what Ford is showing at the 2014 North American International Auto Show (NAIAS) and the media coverage.  Click on the images below to get all of the details on the news being announced. This page will be continually updated throughout the week to provide you the latest Ford news from NAIAS.

Faces of F-150

Jan-14-2014 7:15 AM ET

​DEARBORN - Ford faces of the all-new Ford F-150.

Advanced 2.7-Liter EcoBoost with Auto Start-Stop Brings New Capability and Efficiency to Next Ford F-150

Jan-14-2014 6:15 AM ET

​DETROIT – Ford, America’s truck leader, is expanding its industry-leading range of powerful and efficient powertrains with the addition of an all-new 2.7-liter EcoBoost® with standard Auto Start-Stop engineered specifically for the next-generation Ford F-150.

Ford Uses High-Strength Steel Plus High-Strength, Aluminum Alloys on Toughest F-150 Ever

Jan-14-2014 6:10 AM ET

​DETROIT - The all-new Ford F-150 brings a new meaning to Built Ford Tough, with cutting-edge materials and an industry-first frame design, making the truck tougher and more efficient than ever.

Lincoln Welcomes Shinola and Dwell to Stand at North American International Auto Show

Jan-14-2014 6:00 AM ET

​DETROIT - Handcrafted watches, bicycles, wildflowers, grasses, and, of course, striking vehicles all will be part of the Lincoln Motor Company’s stand at this year’s North American International Auto Show. The show is open to the public Jan. 18-26 at Detroit’s Cobo Center.

Ford Executives Ring NYSE Opening Bell, Mark Introduction of the All-New Ford F-150

Jan-13-2014 5:45 PM ET

​NEW YORK - Ford executives rang the Opening Bell at the New York Stock Exchange Monday marking introduction of the all-new 2015 Ford F-150.

Nearly 3,000 Employees and Retirees Attend NAIAS Preview, Witness First Reveal of New Ford F-150

Jan-13-2014 8:45 AM ET

​DETROIT - It was an exciting Sunday afternoon for the nearly 3,000 Ford employees and retirees who crowded Joe Louis Arena in Detroit – with family and friends in tow – to attend a special employee preview of the Ford news conference at the 2014 North American International Auto Show (NAIAS). 

Ford NAIAS Event Uses Cutting-Edge Tech, Creativity to Tell Product Story

Jan-13-2014 8:45 AM ET

​DETROIT – Before being revealed to media during the North American International Auto Show (NAIAS) Monday, the all-new Ford F-150 roared its way into Joe Louis Arena stage, introducing Ford employees, retirees as well as family and friends to the next generation of Built Ford Tough during the fourth annual NAIAS  Employee Preview event.