- Lincoln Luxury Uncovered Ad Campaign Launches Today
DEARBORN - Today, The Lincoln Motor Company is launching a new ad campaign – Luxury Uncovered.
- Lincoln MKZ Has Best-Ever August Sales, Brand Presses Forward on Journey
DEARBORN - For the month of August, Lincoln MKZ sales were up 10 percent with 3,652 vehicles sold making this a record August sales month for MKZ.
- Drive and Dine with The Lincoln Motor Company
DEARBORN – The Lincoln Motor Company is on a journey to reinvent the brand, and as a part of that, Lincoln also is redefining the customer experience. The company has implemented many progressive consumer-experience initiatives in order to personalize the purchasing process and bolster the new Lincoln brand.
- Ford Certified Pre-Owned Vehicle Program Achieves Record 39 Percent Growth; Improves Residuals, Dealer Profits
DEARBORN - Ford Motor Company is on pace to set an all-time Certified Pre-Owned vehicle sales record this year. Through August, the company recorded 228,000 Ford, Lincoln, Mercury certified vehicle sales, representing 39 percent growth versus 2012.
- Lincoln MKZ: Distinctive and Elegant
QUEBEC CITY - The all-new 2013 Lincoln MKZ and Lincoln MKZ Hybrid represent the future of the brand in both style and substance. It was designed with the Lincoln Motor Company vision in mind – that it does not want to be all things to all people, but rather everything to a certain few. Lincoln is committed to deliver vehicles that are distinctive, elegant and a delight to drive. The Lincoln MKZ truly represents the DNA of the Lincoln brand: stunning design, warm craftsmanship, charismatic drive and imaginative technology.
- Lincoln Previews Black Label Collection: A Blend of Design and Personal Experience
PEBBLE BEACH, Calif. – Today Lincoln Motor Company previewed Lincoln Black Label – a new and higher level expression of the brand’s design, craftsmanship, and personal service and experience – at Pebble Beach.
- Center Stage
DEARBORN - Lincoln MKZ features the Center Stage theme with Black Tie exterior and Jet Black with Foxfire Red accents interior.
- Modern Heritage
DEARBORN - Lincoln MKZ feautures the Modern Heritage theme with Confidential White tri-coat exterior with Vianca interior.
DEARBORN - Lincoln MKZ features the Indulgence theme with Chroma Couture exterior and Truffle interior.
- Lincoln MKZ Retail Sales Up for July, California Continues to Deliver
DEARBORN - Lincoln MKZ retail sales were up 3 percent for the month of July, going against a high sell down comparison from a year ago.
- Lincoln MKZ Ranked Most Appealing Compact Premium Car in APEAL
DEARBORN — The Lincoln MKZ was named this year’s best compact premium vehicle in the J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study reflecting the high marks owners give the vehicle for exterior styling, intuitive technology, seat comfort and storage.
- E&G Seeks to Strengthen Lincoln’s Global Presence
DEARBORN – While much of the focus of Lincoln’s relaunch has been on the expansion of sales into China, the luxury brand is well-accustomed to the global stage. It’s actually been a global player for decades, and is currently sold in more than 30 countries throughout the Middle East and Central America, along with South Korea and Puerto Rico.
- Lincoln Breaks Through Summer Ad Clutter with Lincoln Concierge
DEARBORN - The Lincoln Summer Invitation sales event begins today and Lincoln will leverage its online concierge program to break through the seasonal advertising clutter.
- Ford Motor Company U.S. Sales Up 13 Percent; Ford Cars, Escape Continue Record-Setting Pace, Driving Coastal Share
DEARBORN – Ford Motor Company’s U.S. June sales grew 13 percent compared with a year ago, marking Ford’s best June sales results since 2006. Cars are up 12 percent, utilities are up 8 percent, and trucks are up 20 percent.
- Lincoln MKZ Continues Strong Showing in May
DEARBORN - Lincoln MKZ performed well in May following its best-ever sales month in April.
- All-New Lincoln MKZ Launches in South Korea
SEOUL – Ford Sales and Service Korea launched the all-new Lincoln MKZ, marking the Asian debut of the vehicle that will set new standards for premium sedans by combining elegant design and impressive state-of-the-art technology.
- Lincoln Sales Up 21 Percent in April, Looking Forward to May
DEARBORN - The month of April was a step in the right direction for Lincoln. Overall U.S. sales for the brand were up 21 percent from a year ago, this was led by phenomenal Lincoln MKZ sales which were up 115 percent year over year.
- Up, Up, Up: All Ford Vehicle Segments Post Strong U.S. Sales Gains in April
DEARBORN - Ford is firing on all cylinders with a product portfolio that is scoring strong sales across the board, making the current recovery much unlike those of past years, according to Ford U.S. Sales Analyst Erich Merkle.
- Lincoln Airs Two New Ads in Prime Time
DEARBORN - Lincoln Motor Company premiered two new ads this weekend for the Lincoln MKZ and MKZ Hybrid during AMC’s Mad Men.
- Initial Response to Lincoln MKZ from Consumer Reports
DEARBORN - Consumer Reports recently launched a pilot webisode that responded to live calls and blog questions. During the episode they discussed what was new at the Consumer Reports track, including two all-new Lincoln MKZs.
- All-New Lincoln MKZ Shares Spotlight at Essence Magazine’s Black Women in Music
DEARBORN – Lincoln and ESSENCE will recognize musician and singer Lianne La Havas and singer-songwriter Solange Knowles on Feb. 6 to celebrate music’s biggest event, the Grammy Awards.
- Tune In to Watch Lincoln MKZ on the Super Bowl
DEARBORN - This weekend culminates a remarkable milestone for the Lincoln brand, as we continue the launch of The Lincoln Motor Company and celebrate our debut in the Super Bowl. The journey began in early December with the marketing launch of the all-new MKZ, record levels of media coverage, exponential increases of traffic to Lincoln.com and putting Lincoln in the national spotlight, hitting more than 100 million impressions in just the first week.
- 2013 Lincoln MKZ: Quick Reference Guide
DEARBORN - The all-new 2013 Lincoln MKZ represents the future of Lincoln in both style and substance: stunning design wrapped around intuitive, purposeful technology. The first vehicle from the dedicated Lincoln Design Studio, the MKZ signifies the introduction of the reinvented Lincoln brand to attract an emerging large new body of premium automotive consumers.
- The Evolution of Lincoln’s DNA
DEARBORN - The science behind delivering a strong luxury brand requires a different formula than the traditional mainstream market product. It’s about striking a balance between offering an exclusive and personalized customer experience while keeping the promise of the very best in product quality.
- The Future is Here with the New Lincoln MKZ
MEXICO CIY - With the official unveiling of the all-new 2013 MKZ, Mexico welcomed a very special group of celebrities, socialites and media who experienced this elegant and innovative midsize sedan. Among the guests, models Uriel del Toro and Vanessa Huppenkothen who were some of the first to ride this exclusive car.
- Megan Gillam on the New 2013 Lincoln MKZ
DEARBORN - @Ford had the chance to talk with Megan Gillam, marketing manager, MKS and MKZ, on what's new about the 2013 Lincoln MKZ.
- Lincoln Team Shares Insights on 2013 MKZ Design, Engineering
DEARBORN - This collection of video vignettes shares an in-depth look at the new2013 Lincoln MKZ with exclusive interviews with the team members who helped design and engineer the luxury sedan. Learn about the grille design, Lincoln Drive Control and much more.
- Lincoln MKZ Exclusive Access Tour
DEARBORN - Recently the Lincoln team brought the new 2013 Lincoln MKZ to key markets for consumers to experience the sedan. The tour looked to capture the attention of key influence and change purchase intentions. Watch the responses the new MKZ is receiving.
- Lincoln at Los Angeles Auto Show Press Days: Celebration of Its Past and Future as Brand Rolls Out Its Reinvention
LOS ANGELES – The reinvention of Lincoln is fully under way with the launch of the all-new MKZ. Beautiful design, warm, personal and surprising, Lincoln will transform before media’s eyes today with seven iconic Lincolns of the past possessing the stand. On Thursday it will turn to all MKZs, signaling the change.
- Postcards Help Tell Story Behind Inspiration of All-New 2013 Lincoln MKZ Interior
DEARBORN - Lincoln is reinventing itself in every way — from its vehicles and customer experience to the way it communicates.