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Lincoln Goes West: The LA Auto Show

Nov-25-2013 9:00 AM ET

‚ÄčLOS ANGELES - The Lincoln Motor Company is taking its mission of bringing personal service to the consumer out West with a luxurious display at the Los Angeles Auto Show. As a part of its reinvention, the brand is making it a priority to increase awareness and favorability among consumers in the premium segment and culturally progressive buyers on the West coast.