- As Baby Boomers Streamline and Simplify, Compact Utility Vehicles and Small Premium Home Sales Skyrocket
DEARBORN - The baby boomer preference for everything bigger over the last 35 years is shrinking, but this generation’s desire for comfort and amenities is still very much at the forefront in the choices they make as consumers.
- Ford Certified Pre-Owned Vehicle Program Achieves Record 39 Percent Growth; Improves Residuals, Dealer Profits
DEARBORN - Ford Motor Company is on pace to set an all-time Certified Pre-Owned vehicle sales record this year. Through August, the company recorded 228,000 Ford, Lincoln, Mercury certified vehicle sales, representing 39 percent growth versus 2012.
- Ford Summer Spectacular Digital Ads Target Summer Moviegoers
DEARBORN - The Ford Summer Spectacular sales event has been in full swing since the beginning of July, and the unique ads created for the occasion are getting a lot of traction in untraditional places.
- Ford Escape Sets New Sales Record for Small Utilities
DEARBORN - The Ford Escape set a new sales record. It is now the first small utility ever to sell more than 150,000 vehicles in the first half of any year.