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‘Alterrain Conqueror’ Promotion to Boost Endeavour Sales in India

Feb-27-2013 1:10 AM ET

NEW DELHI, India — Ford India’s latest campaign to boost sales of the Endeavour SUV has become a rather mustachioed affair.

Ford Partners with National Geographic for New Adventure Series on TV

Feb-26-2013 1:55 AM ET

NEW DELHI — The ‘all-terrain’ capabilities of Ford India’s mighty SUV Endeavour found a match in the indomitable spirit of five intrepid, adventurous souls whose amazing journeys will soon be seen on a TV series in India.

Women Give Masculine Endeavour a Feminine Touch In India

Jun-07-2012 11:40 PM ET

CHENNAI, India — The muscular looking Ford SUV Endeavour, one of the biggest vehicles in its class on Indian roads, may look very macho from the outside, but few know it has a distinct feminine touch. Almost half of the workers producing the  Endeavour at the U268 Trim, Chassis and Final (TCF) line at the Maraimalai Nagar plant in Chennai are women.

Ford Endeavour Conquers Snow-Covered Roads at the Foot of the Himalayas

Jan-20-2012 3:15 AM ET

NARKANDA, India — As Delhi Auto Expo 2012 began to wind down, one group of passionate auto enthusiasts decided they needed some time on the open road. Not just any road, but the snow-covered roads of Himachal Pradesh, a state in northern India at the foot of the mighty Himalayas.