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‘Alterrain Conqueror’ Promotion to Boost Endeavour Sales in India

Feb-27-2013 1:10 AM ET

NEW DELHI, India — Ford India’s latest campaign to boost sales of the Endeavour SUV has become a rather mustachioed affair.

Ford Partners with National Geographic for New Adventure Series on TV

Feb-26-2013 1:55 AM ET

NEW DELHI — The ‘all-terrain’ capabilities of Ford India’s mighty SUV Endeavour found a match in the indomitable spirit of five intrepid, adventurous souls whose amazing journeys will soon be seen on a TV series in India.

Women Give Masculine Endeavour a Feminine Touch In India

Jun-07-2012 11:40 PM ET

CHENNAI, India — The muscular looking Ford SUV Endeavour, one of the biggest vehicles in its class on Indian roads, may look very macho from the outside, but few know it has a distinct feminine touch. Almost half of the workers producing the  Endeavour at the U268 Trim, Chassis and Final (TCF) line at the Maraimalai Nagar plant in Chennai are women.