COLOGNE, Germany – Ford of Germany and German music TV channel VIVA have joined forces to launch a unique online campaign featuring all new Ford EcoSport.
The Ford EcoSport Challenge, which was announced this week, will pitch eight teams of two contestants against each other in six tough, yet undisclosed challenges throughout May and June, culminating with a concert in Berlin. The winning duo will each drive off in a brand new EcoSport.
Reinhard Zillessen, marketing director, Ford of Germany, said: “We are excited to see how the participants will use the new Ford EcoSport - our mobile App on four wheels - in the challenges and how they will continuously set the stage for this new model.”
German singer Alina Sueggeler of the band Frida Gold and VIVA host Jan Koeppen will follow the EcoSport Challenge on VIVA. Regular updates will also be published on the campaign’s website www.ecosport-challenge.de
, where you can vote for your favourite team and win great prizes. Photos, videos and additional information about the Ford EcoSport Challenge are also available.
The EcoSport Challenge will kick off on May 7th and finish in June 28th.