NEW DELHI, India – Ford India's commitment to quality continues to pay dividends, with the Ford Ikon ranking highest in the entry mid-size segment in J.D. Power's November 2009 India Initial Quality Study (IQS).
The IQS, which measures problems owners experience with their new vehicles during the first 2-6 months of ownership, examines more than 200 problematic symptoms. All problems are summarised as the number of problems per 100 vehicles (PP100). Lower PP100 scores indicate a lower rate of problem incidence and higher initial quality.
The Ikon emerged as the clear winner with a score of 90 PP/100, compared to the segment average of 123 PP/100 for overall new-vehicle quality in India. The Ford Ikon ranked ahead of the Maruti Swift Dzire (115 PP/100) and Tata Indigo (142 PP/100).
“The results speak for themselves,'' said Michael Boneham, president and managing director, Ford India. ''It’s about the quantum leap in quality that our vehicles demonstrate and our commitment to produce world-class quality vehicles for this market that exceed customer expectations.''
Earlier this year, both the Ikon and the Endeavour earned top scores in their respective segments in the 2009 J.D. Power Vehicle Dependability Study.
''We will continue to leverage and build upon this momentum as we launch products in the future,'' added Boneham.
A contemporary, stylish, fuel-efficient and great value for money offering, the Ford Ikon continues to prove its mettle. Last summer the Ikon – with an advanced common-rail TDCi diesel engine – was put to the test in Autocar's gruelling ''Ikon Cross Country Drive''. Covering over 20,000 kilometres across India, the Ikon clocked an impressive fuel economy of 28.54 KMPL and an extremely low running expense of INR 1.39 (USD 0.03) per km.
The 2009 J.D. Power India IQS, now in its 13th year, is based on evaluations from more than 6,600 owners who purchased a new vehicle between November 2008 and July 2009. The study includes 50 vehicle models covering 13 makes. The study was fielded from May to September 2009 in 20 cities across India.