LUANDA, Angola – The Angola Motor Show not only showcased popular Ford vehicles it served as the official launch for the eighth South-Kwanza Raid, in which 16 Ford Rangers traversed the Namibia Desert.
Visitors to the June motor show were treated to up-close looks at a number of popular Ford vehicles – the newly launched EcoSport, F-150 King Ranch, Escape, Figo and Fusion along with the Ford Ranger, which the weekly Economia and Finanças newspaper termed the "uncontested segment pick-up leader" -- and could settle into a Ranger seat and try their hand at a large-screen video racing game. The combination of attractive vehicles and an interactive opportunity helped make the Ford stand one of the most visited at the show, attracting 50 members of the media each day in addition to the general public.
The show officially opened at midnight June 3 with a number of dignitaries in attendance, including Angolan Secretary of State for Transport José João Kovíngua, who requested specifics about the vehicles on display and discussed business expectations with dealers and importers.
Gabriel Almeida, general manager of the Robert Hudson dealership (Ford’s local dealer in Angola), noted that Ford has made a major investment in Angola to enable it to improve service to customers throughout the country.
The 60 drivers participating in the 12-day raid departed from the Robert Hudson dealership headquarters in Luanda June 5. The Ford Rangers will cover approximately 4,000 kilometers through an area with dunes 300 meters high. The raid’s motto is "Beyond the Desert," as participants will travel through the oldest desert on earth to the southern border of Angola as part of an annual event to boost tourism in the country.
The Namibia Desert is where Team Ford Racing prepared for this year’s Dakar Rally in South America.