SHANGHAI, China — Ford China has invited urban hunters to track down some metal beasts hidden in Shanghai, as part of its online teaser campaign before the Auto Shanghai 2013, which kicks off this weekend.
“The Ford City Hunt” placed many specially-decorated Ford-branded vehicles in open parking lots at city landmarks and encouraged citizens to ‘hunt’ them with their smart phones or cameras by taking a photo and sharing them on social media sites.
Finding a car in a big city can be an arduous task. Fortunately, hunters were given clues via the hunting maps of digital era — the internet and social media. Ford China has been disseminating hints on its official weibo site, a Chinese Twitter-like microblogging platform, to assist them to locate their four-wheel prey, which includes the new Ford Focus ST and Edge.
The company’s invitation has led to an enthusiastic response. Although the successful hunter will be remunerated, most participants were much more excited to see these vehicles, as the new Focus ST only hit the market in February.
“Saw you in a distance as your blue body paint just gave you away,” posted a web user tagged fangxiaoting. “The new Focus ST is just so pretty, I am looking forward to the next round!”
Apart from the prizes, hunters with the best photos will be selected as “Ford Auto Show Ambassador” to attend the Ford Stand at Auto Shanghai 2013.
“Hunters” taking pictures of the Ford Edge.