DETROIT - A new book by Detroit News automotive reporter Bryce G. Hoffman, “American Icon: Alan Mulally and the Fight to Save Ford Motor Company,” which focuses on Ford over the last five years, will be released March 13.
Statement from Ford
“American Icon” does a good job of portraying the Ford transformation. We are proud of what the Ford team has accomplished, and we are even more focused on continuing to make progress in the future. As with any retelling of history, memories and accuracy differ from person to person – and this account is no different. We will let the book speak for itself – while we remain focused on creating the next chapter in Ford’s history.
Below are links to early reviews of the “American Icon.”
Book Highlights Include Ford's Narrow Escape from Bankruptcy
(Detroit News) Ford Motor Co. skirted closer to bankruptcy than the public realized, Detroit News automotive reporter Bryce G. Hoffman says in a book to be released this month.
Cost-cutting measures at the Dearborn automaker included requiring executive approval to buy a box of paper clips. Plants went unwatered and windows unwashed in a further cost-cutting bid. Click here to continue reading.
Ford Worked with Japanese Automakers During Recession, Book Says
(Detroit News) Ford Motor Co. worked with two Japanese automakers to keep their suppliers afloat during the recession, according to a book by Detroit News automotive reporter Bryce G. Hoffman that will be released March 13.
The secret alliance was part of a broader effort by Ford to shore up its supply base after the financial crisis of 2008 pushed many parts manufacturers to the brink of bankruptcy. Click here to continue reading.