BANGKOK, Thailand - Led by exceptional demand for the all-new Fiesta, Ford Thailand announced overall September sales that more than doubled from the same month a year ago, rising an impressive 114 percent to 1,520 units. The September sales total marked Ford Thailand’s best monthly performance since December 2007.
The new Fiesta has certainly lived up to its pre-launch buzz, finishing its first full month of availability in Thailand with nearly 3,500 orders. More than 65 percent of Thai customers have chosen the high-series 1.6L Fiesta Sport model, reflecting a global trend among Fiesta buyers for high levels of features and options.
"Fiesta really got off to a flying start in September, clearly demonstrating the already strong appeal among Thai consumers,” said Peter Fleet, Ford ASEAN President.
“Having Fiestas out on Thailand's roads is the best way to advertise and showcase its unique kinetic design, vibrant colours and array of class-leading features. It’s a true head turner and will get Fiesta drivers noticed for all the right reasons!"
The Fiesta has significantly bolstered Ford’s competitive position by providing a best-in-class offering in Thailand’s popular and fast-growing small car segment. Fiesta delivers a number of first-in-class features with distinctive appeal, including a Connectivity package that features Voice Control technology paired with Bluetooth, and Ti-VCT engine with a six-speed automatic PowerShift transmission.
“We are absolutely delighted at the initial response to Fiesta, and are incredibly proud to have launched this exciting vehicle that truly has the Thai market buzzing,” said Saroj Kiatfuengfoo, senior vice president, Ford Thailand.
“The launch of Fiesta signals the start of a transformed Ford in Thailand, and a true reflection of our commitment to delivering world-class, One Ford products that allow Thai consumers to feel the difference,” added Saroj.
Ford’s strong sales were also driven by solid monthly performances of Ford Focus and Everest, which increased 175 and 16 percent, respectively, versus the same month last year.
Additionally, Ford Thailand continues to enhance its customer service experience with the recent launch of its 24-hour spare parts guarantee programme, expansion of its nationwide dealer network which will reach 100 locations by year-end, and bolstering its leading cost-of-ownership equation.
Fiesta set to take the rest of ASEAN by storm
The Fiesta party also gets rolling in the Philippines this month with a national advertising campaign and Ford dealers nationwide conducting test drives with eager and prospective Fiesta customers.
"While Thailand was the first ASEAN market to launch, Fiesta pre-launch orders in the Philippines, Indonesia and Malaysia indicate that car buyers across the region are falling for the charms of our globally popular and multi-award winning compact car.”
"With the Vietnam launch next year, Fiesta will be a key part of the foundation that supports and drives our Better Plan for ASEAN, which will deliver sustained profitable growth for Ford and our partners,” explained Fleet.
The all-new Fiesta will be officially launched in Malaysia on October 20 and in Indonesia on November 5.
In Thailand, the Fiesta is available in three series levels – the 1.4L ‘Style’ and 1.6L ‘Trend’ and ‘Sport’ models – in five-door hatchback and four-door sedan body styles. Pricing ranges from THB 529,000-699,000.