MELBOURNE, Australia – The dynamic all-new Ford Focus is on its way to Australia and will come to market in August, with an exciting two-model line-up featuring a sporty five-door hatchback and sleek four-door sedan.
The all-new Focus is a key element of the Ford product portfolio in Australia and has been expanded to include a new high-series Titanium variant, offering luxury levels of convenience and comfort.
With more than 10 million units sold since its introduction in 1998, the Ford Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.
Following an unprecedented global development programme under the company's One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors.
“In every world market where Focus competes, customers are looking for expressive design, affordable innovation, superior quality, responsive performance and exceptional fuel economy,” said Bob Graziano, President and CEO, Ford Australia.
“In Australia, the all-new Focus presents all these elements in an outstanding package. It will raise the bar in these areas and deliver a new level of standard and available content, enabled by its global scale. The new Focus is evidence of One Ford in action, and truly represents the best of Ford Motor Company,” Graziano added.
Developed in Europe, for sale in over 120 markets worldwide, the next-generation Focus is created from Ford Motor Company's new global small car platform. This platform will underpin at least ten vehicles around the world and account for two million units of annual production by 2012.
“Our investment in a new global small car platform is enabling us to provide consumers in Australia, and around the world, with an affordable range of cars which offer quality, fuel efficiency, safety and smart technology beyond their expectations,” Graziano said.
Volume production has already commenced at the lead Ford Focus assembly plants in Saarlouis (Germany) and Michigan (USA). Australian Focus models will be sourced from the lead European assembly plant in Saarlouis.