JAKARTA, Indonesia — Tough and powerful has long been the image of the pickup truck, the staple transportation choice of heavy industry. But the all-new Ford Ranger, recently dubbed the 'Smartest Worker' by AutoBild magazine, offers more than just raw power. According to the magazine, the multitude of innovative features of the all-new Ranger provides passenger-car-like comfort aimed at indulging consumers.
To emphasise the comfort provided by the all-new Ranger, Ford Motor Indonesia (FMI) recently invited 20 non-auto media, including lifestyle and tech publications, to participate in the 'Ranger Day Out' drive. The journalists were able to get their hands on the all-new Ranger and experience for themselves the capability and comfort provided by the '21st Century Tough' truck.
"The all-new Ranger is the first pickup truck to be built under the One Ford strategy and has benefited tremendously from the full engineering expertise of Ford around the world," said Bagus Susanto, managing director, FMI, opening the event. "This has enabled us to deliver a truck with no compromise, a truck that provides customers around the world with quality, fuel efficiency, safety and smart technology in one complete package."
In the four-hour drive from Jakarta to Tanjung Lesung in Banten, the participants took the all-new Ford Ranger through various road conditions, from city streets, highways, to gravel and muddy paths.
"In terms of toughness, the all-new Ranger is undoubtedly superior. The off-road path we took when approaching the destination was easily overcome," said Yusuf Abdullah, managing editor, BeritaSatu.com. "Combined with six-speed transmission, the Duratorq TDCi 2.2L Turbo powertrain delivers outstanding torque with excellent fuel efficiency."
"I was amazed to find cruise control on the all-new Ranger's manual transmission. This is new for me as the feature is usually available only in a car with automatic transmission. I enjoyed using it on highway driving," said Yos Kusuma, editor, High End.
Despite the poor road conditions off the highway, the all-new Ford Ranger provided comfort normally found in a passenger car. The longer and stiffer chassis, along with new front and rear suspension, enables a more refined ride and quiet cabin environment.
"Apparently, the all-new Ranger has hydro mounts between the chassis rails and cabin, which help isolate vertical and horizontal motions more effectively. No wonder the ride was so comfortable despite the unpaved road," praised Fadly Yanuar Iriansyah, senior editor, iCreate Indonesia.
"The cabin of the all-new Ranger is so quiet; we can barely hear the engine noise. Whatever music is playing on the audio system, you can listen to it clearly," admired Yongki Hermawan, photojournalist, Good Life.
One of the many convenient features that set the all-new Ranger apart from its competitors is the Bluetooth with Voice Control system. The system allows the driver to operate their mobile phone, audio system and climate control using voice-activated commands wirelessly.
"With the Bluetooth connectivity, connecting my iPhone to the all-new Ranger was a snap. I can easily control not only my mobile phone and the audio system, but also the cabin temperature while on the road with voice command," tweeted Fadly on his Ranger experience to his thousands of followers.
Coral Reefs Conservation
Located in the province of Banten, Tanjung Lesung offers more than just another tourist destination. Its vast coral reefs are a natural habitat of many endangered marine species.
"Coral reefs play an important role in the environment. As it is our concern to protect the environment, we invited the participants to lend a hand in conserving the marine colonies in Tanjung Lesung," said Lea Kartika Indra, communications manager, FMI.
Divided into five groups, a marine conservation officer briefed the participants on coral reef transplantation. Using insulated wire and cable-ties, they attach the coral transplants to artificial structures for nursery rearing. The contraptions are later transferred to the reef once corals have grown.
"I am so glad to take part in this event. Not only that I can experience the toughness and comfort provided by the all-new Ranger, I also contributed my time preserving the environment," said Prihandhini, managing editor, Cleo.