BANGKOK, Thailand — The technology packed all-new Ford Focus will be revealed at the 33rd Bangkok International Motor Show next week, giving ASEAN customers a first glimpse of the stylish global vehicle at the Ford stand.
The innovative all-new Ford Focus will take centre stage along with Ford’s comprehensive line-up of vehicles.
The all-new Ford Focus is the second of eight all-new global One Ford vehicles to be introduced to ASEAN markets by mid-decade, helping to further expand Ford's footprint in the booming region. The all-new Ford Focus will be built at the new USD450 million, state-of-the-art Ford Thailand Manufacturing production facility.
Distinguished by its sleek and sporty design, the all-new Ford Focus is equipped with more affordable smart technologies and features than ever in this segment, including Ford SYNC®, the award-winning hands-free, voice-activated in-car connectivity system.
Other smart features that assist the driver, many of which are a first-in-segment, with some being first-in-market for ASEAN, include Active Park Assist, Active City Stop, Blind Spot Information System (BLIS) and Smart Keyless Entry.
The Candy Red Sport+ five-door hatchback and the Ingot Silver Titanium+ four-door sedan on the Ford stand will give customers a close-up look at the premium series of the all-new Ford Focus.
Full line-up of Ford vehicles
Ford’s full display of vehicles at the Bangkok Show will include the expanded line-up of its class-leading Ford Fiesta, featuring the recently launched five-door Ford Fiesta 1.6L Sport Ultimate.
This new top-of-the-line Fiesta series features a host of class-leading smart technologies and safety features, such as a first-in-segment seven-airbag configuration and cruise control.
Ford has also added the 1.5L Ti-VCT with six-speed PowerShift automatic transmission to the Fiesta lineup, giving Thai consumers even more choice and more opportunity to connect with this class-leading small car.
The Ford Fiesta 1.5L Ti-VCT with six-speed PowerShift automatic transmission qualifies for Thailand’s First Car Owner policy.
“Thai consumer choice under the First Car Owner policy will now include the Fiesta 1.5L Ti-VCT with six-speed PowerShift automatic transmission, which delivers class-leading fuel economy,” said Peter Fleet, president, Ford ASEAN.
Also on display will be the full range of the class-defining, globally-engineered all-new Ford Ranger, which has met with extraordinary demand since it was launched in Thailand in December, with customer bookings of more than 12,000 units to date.
The all-new Ranger redefines the pickup truck segment by combining the toughness and capability of a pickup truck with smart technology, outstanding safety, excellent fuel economy, quality and comfort.
Ford will also use the Bangkok Show for the ASEAN preview of the Australian-built Ford Territory premium SUV to gauge customer interest and the feasibility of a local market introduction.
The new Ford Territory is a seven-seat crossover, equipped with a 2.7L TDCi V6 turbo-diesel engine with six-speed automatic transmission.
The stand will also feature an upgraded Ford Everest, as well as the Ford Escape and current Ford Focus.
Ford will pull out all stops at the Bangkok Show to wow show-goers with an array of interactive displays at its stand.
An interactive ‘Focus Theatre’ transforms the windscreen of the all-new Focus into a movie screen which will allow visitors to experience the class-leading smart technologies of the all-new Focus while enjoying the comfort of its interior.
A Ford SYNC® display unit will give visitors a hands-on experience of this award-winning, hands-free technology system, allowing visitors to connect almost any mobile phone or digital media player to their Focus via Bluetooth® and USB connection respectively. The driver is then able to make calls or play their favourite music via voice commands.
“SYNC is a transformational technology, and is just one of the many ways we will continue to connect with new-to-Ford customers with vehicles that are class-leading in design, quality, safety, fuel efficiency, smart technology, and unmatched value,” said Saroj Kiatfeungfoo, vice president, Marketing, Sales and Service, Ford Thailand.
The 33rd Bangkok International Motor Show runs from March 28 to April 8 at Impact, Muang Thong Thani.