HO CHI MINH CITY, Vietnam – Three months after its launch, the All-New Ford Fiesta has become an excellent companion for Vietnamese women. Its best-in-class and lifestyle images have been increasingly highlighted thanks to the 'Driving in Style' programme organised by Ford Vietnam in September.
‘Driving in Style’ is designed for members of the Lady Car Car club, a popular car club for women in Vietnam. During September, there are two club members each week to borrow two Fiesta cars – a purple hatchback and a gray sedan – for daily activities as well as action-packed getaways for up to one week.
The programme kicked off on September 1st when the two Fiestas arrived in Ho Chi Minh City from Ford's Hai Duong plant. Five members of Lady Car Car club showed up early in the morning to welcome and drive them to Vung Tau on a one-day trip.
“It was such an exciting and fun trip. We experienced many of Fiesta’s amazing and fun features. The 1.6 L engine is so powerful and it’s very easy for us to accelerate,” said Kim Oanh, a member of Lady Car Car club.
The first two club members to borrow the Fiesta cars started with Quynh Nguyen and Huong Tra from September 5th to September 12th.
All members who join Driving in Style will write about their experience with the All-New Ford Fiesta and upload them to the Lady Car Car forum, their Facebook pages and other media channels. They will also join the Easy Maintenance Workshop on September 17th at Sai Gon Ford for useful tips about car-care.
“It was so much fun to be with the Fiesta. I drove it to my office and went out with friends every day. Fiesta is very easy to drive and park,” said Quynh Nguyen.
The two All-New Ford Fiestas will be passed alternatively among members of the Lady Car Car club until the end of September.
| Quynh Nguyen (left) borrows the Fiesta in the first week.|