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Up-and-coming young celebrities help increase awareness and interest of the all-new Ford Fiesta four-door sedan.
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 All-New Ford Fiesta Four-Door Sedan Provides Comfort to Indonesian Celebrity

DATE: Will be calculated from "Release Start Date" field.

JAKARTA, Indonesia — As a Roxy-sponsored surfer and skater, Indonesian celebrity TV host Gemala Hanafiah needs plenty of storage space when she takes a road trip. That’s why she loves the spaciousness of the all-new Ford Fiesta four-door sedan.
 
“Three longboard skates, a 5-ft. 8-inch surfboard, Pelican camera case, travel bag, and car toolbox. Basically, all my gears can fit into this compact sedan,” said Gemala, as she prepared to go on a trip to Pangandaran, one of the finest surfing spots on the island of Java. "There's even a box underneath the front seats that I can use to store my shoes. Awesome!"
Due to heavy weekend traffic, the 400-kilometre drive from Jakarta to the southern tip of West Java, which usually takes about eight hours, turned out to be longer than expected.
 
“It took me about 12 hours to get to Pangandaran. I didn’t expect the traffic to be so bad. Fortunately, the Fiesta is equipped with a convenient voice command feature. I feel like driving ‘KITT’, the famous talking car of the Knight Rider series,” said Gemala, praising the Bluetooth® with Voice Control connectivity system available on the all-new Ford Fiesta. “I can play any track I want just by saying the title while keeping my hands on the steering wheel and my eyes on the traffic. It made the trip so much more enjoyable.”
 
Ford’s sophisticated connectivity system is not the only feature she is impressed with. Gemala also loves the all-new Ford Fiesta’s performance and handling.
 
“I was surprised that the compact sedan has such excellent handling. The all-new Ford Fiesta is very stable when overcoming sharp turns. The seat is also very comfortable that I can go straight to surfing the next morning,” said Gemala.
 
Gemala is one of the up-and-coming young celebrities invited by Ford Motor Indonesia (FMI) to try the compact sedan for a week. It is part of the on-going campaign to increase awareness and interest of the new Ford Fiesta variant recently introduced in Indonesia.
 
“We engaged celebrities who are also social media influencers, with strong followings. We also encouraged them to share their exciting experiences with their followers on Twitter to further generate buzz about the Fiesta sedan,” said Hari Arifianto, marketing communications, advertising, and promotion manager, FMI.
 
The all-new Ford Fiesta four-door sedan was introduced in March, one year following the official introduction of the award-winning five-door all-new Ford Fiesta. Equipped with eye-catching kinetic design and a number of first-in-segment premium features, the compact sedan provides more opportunities for Indonesian consumers to connect with this award-winning car.

Gemala Hanafiah, a surfer, skater, and TV host took the all-new Ford Fiesta four-door sedan on a surfing trip.
The spaciousness of all-new Ford Fiesta four-door sedan is impressive.
   
After a long drive, Gemala was ready to tame the waves of Pangandaran.
Gemala tweeted her Fiesta experience and received many replies and retweets.
   

  

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4/2/2012 6:10 AM