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Joe Hinrichs, president, Ford Asia Pacific and Africa, with Peter Fleet, president, Ford ASEAN, with the all-new Ford Focus.
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 All-New Focus Quick to Impress at ASEAN Reveal

DATE: Will be calculated from "Release Start Date" field.

BANGKOK, Thailand – The all-new Ford Focus made an immediate and overwhelmingly positive impression on the crowd of media gathered today for the highly-anticipated ASEAN reveal in downtown Bangkok.
Journalists from Thailand, Indonesia, Malaysia, the Philippines and Vietnam attended the in-depth briefing on the latest global vehicle that Ford is confident will become a leader in the medium-size car market across the ASEAN markets.
Separate and successive reveal events for the all-new Focus were also held today for Ford employees and dealers ahead of the 33rd Bangkok International Motor Show that kicks off this week.
"The Focus offers customers an exciting array of advanced features generally found only in larger, more expensive vehicles. The global design team behind this car was determined to create a class-defining and transformative Focus – they have done that, and more," said Joe Hinrichs, president, Ford Asia Pacific and Africa.
The reveal provided a presentation of the sleek and sporty all-new Focus and the role it will play in Ford's aggressive growth plan for the ASEAN region, and also highlighted the unmatched combination of smart technologies, outstanding fuel economy, expressive design, responsive performance and high levels of craftsmanship and occupant safety.
The unveiling of the all-new Focus also builds on Ford’s promise to bring eight new vehicles to the ASEAN markets by mid-decade.
"We are continuing our promise to go further for our customers by unveiling the next of eight all-new global One Ford vehicles for ASEAN,” said Peter Fleet, president, Ford ASEAN. “The all-new Focus will be the first vehicle built at our new US$450 million and state-of-the art Ford Thailand Manufacturing facility, which we will officially open in May."
Several 'Smart Briefing' sessions were also held to provide details of the class-defining features in the all-new Focus, some of which are first-in-market for ASEAN. Features such as Active City Stop, Active Park Assist, Blind Spot Information System, Smart Keyless Entry, Ford Power Start, and SYNC technology – all which create a safer and more fun driving experience – were demonstrated.
A special demonstration of Ford’s award-winning SYNC voice-connectivity system was made possible with a stand-alone unit that simulated the in-car experience with the all-new Focus' front console.
Excited journalists were impressed by SYNC's ability to understand them, despite English not being their first language.
They also enjoyed playing music by album, genre and song title, as well as placing calls from their personal phones by voice control. One Vietnamese journalist even successfully placed a call to his loved one, saved as 'my darling' in his phone.
The initial responses from the ASEAN media were filled with excitement and anticipation of the Focus’ launch in their markets, which will be later this year.
"I actually got to see the car as a concept three years ago in Detroit. Getting to see it now, it being so close to the concept and actually having more features than I thought it would, is a great surprise. I hope the Philippines market will get all these secondary features," said Ulysses K.Ang of The Philippine Star.
"Ford is proving to be a pioneer in the medium size car segment. The number of safety, technology, fuel-efficiency and style features is very impressive," said Tran Nhu Hoa of the Newspaper of Industry and Trade, Vietnam.
"The reveal was exciting and the vehicle is surely set to be a technology leader in Indonesia. I appreciated the clear explanation of the features," said Muhammad Yuda Rizki of Mototrend, Indonesia.
"I am exited about the vehicle and really looking forward to a test driving opportunity. The SYNC features are impressive and I want to try them out," said Premsak Pianpanich of and Caronline Radio, Thailand.
Ford employees were equally enthusiastic about the exciting new model.
"I am very excited about the new technologies in the new Focus. I can't wait to experience it and try them all out," said Suphasinee Naraphirom, Human Resources Shared Service Department.
"It’s very good to see Ford delivering more new technologies. I really want to try the park assist," said Banpot Thananuwat, Legal Counsel, Thailand.

Joe Hinrichs, president, Ford Asia Pacific and Africa, during the media reveal of the all-new Ford Focus in Bangkok

Peter Fleet, president, Ford ASEAN, addresses the audience during the highly-anticipated reveal of the all-new Ford Focus.

The ASEAN reveal of the all-new Ford Focus attracted large numbers of media from across the region. Trevor Worthington, Vehicle Programs Director, Ford Asia Pacific and Africa, discusses the technologies of the all-new Ford Focus.

Trevor Worthington,
Vehicle Programs Director, Ford Asia Pacific and Africa, Saroj Kiatfeungfoo, vice president, Marketing, Sales and Service, Ford Thailand, and Joe Hinrichs, president, Ford Asia Pacific and Africa, with the all-new Ford Focus.



3/26/2012 11:20 AM