KUALA LUMPUR, Malaysia – Ford launched its class-leading all-new Ranger in Malaysia June 28 amidst fog machines and singers and dancers.
The celebratory evening took place at an equestrian club in Kuala Lumpur and was attended by about 200 people, including motoring, lifestyle and technology media from across the country.
The evening’s theme, appropriately, was “all things tough and rugged.” Oil barrels were used as tables while metal scaffolds flanked the entrance and framed a “brick” wall façade, creating an industrial ambience that reflected the all-new Ford Ranger’s tough truck credentials.
The Ranger ably demonstrated its toughness when three of the trucks successively burst through the wall, the last one towing a double-decker bus carrying the five finalists from the recently completed Global Ranger Challenge.
The all-new Ranger redefines the compact pickup truck segment by combining the toughness and capability of a pickup truck with smart technology, outstanding safety, excellent fuel economy and high standards of quality and comfort.
“The all-new Ranger is the first pickup truck to be built under the One Ford strategy and has benefited tremendously from the full engineering expertise of Ford around the world,” said David Westerman, regional manager, Asia Pacific, Export & Growth.
At the time of launch in Malaysia, overall customer pre-bookings for the all-new Ranger had surpassed 800 units.
“Ford has a long history in Malaysia, and this is a very important market for us in the Asia Pacific and ASEAN region. We are confident that the class-defining all-new Ford Ranger will continue to establish itself as a leader of Malaysia’s pickup truck segment – as it has already done in Thailand, where overall customer bookings have exceeded 22,000 units just six months into its availability in the market,” said Westerman.
In Malaysia, Ford’s 2011 retail sales soared 145 percent, partly driven by the strong performance from full-year Ranger sales, which rose more than 17 percent from the previous year to 2,347 units.
The taut and toned all-new Ranger will be the new face of Built Ford Tough for pickup customers in 180 markets around the world, the most widely released Ford vehicle in history.
“The all-new Ranger is brought to you by Ford, a company that knows trucks and can take on anything you throw at it,” added Westerman. “That’s why we say it’s ‘all-new Ford Ranger versus the world.’ ”
Malaysia Ford Ranger Challenge winners Wong Kok Wei and his wife, Jasmine, with Mohd Hazem Abd Rahman, managing director, Sime Darby Auto Connexion Sdn Bhd (left) and David Westerman, regional manager, Asia Pacific, Export & Growth.
Finalists fome the Malaysia Ford Ranger Challenge.