Ford Group Philippines has launched a new competition, called “99 Days of Fiesta Fever,” that challenges Fiesta fans to invite their friends to become fans of the Ford Fiesta on Facebook.

Filipino Facebook fans who manage to get 99 of their friends to “like” the Fiesta page will win a pair of Ipanema flip-flops – the footwear of choice for trendy and stylish beachgoers this summer.

But they've got to be quick, because supplies are limited - there will only be 99 lucky winners.

"To celebrate summer and the upcoming holiday season, the Fiesta challenge is a fun programme designed to reward current Facebook fans and attract new members to our dynamic Fiesta Facebook page," said Anika Salceda Wycoco, AVP Communications, Ford Group Philippines.

"Our Fiesta Facebook community has grown rapidly with many attracted to Fiesta promotions, special offers and regular video and news updates posted on the page.

“Today, we have close to 30,000 active and passionate fans and hope to increase this significantly over the summer," Wycoco added. 

“99 Days of Fiesta Fever Challenge” competition details can be found on www.facebook.com/FordFiestaPhilippines.

The programme will run until June 30, 2011.  

The “99 Days of Fiesta Fever” programme is designed to reward current Fiesta Facebook fans and attract new members to the page.