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 2nd-Half Outlook Bright for Export & Growth

DATE: Will be calculated from "Release Start Date" field.

​DEARBORN - Ford Export and Growth (E&G) heads into the second half of the year coming off the best quarter in its history and back-to-back record quarters.

E&G was the seventh-largest contributor to the company in vehicles sold (75,000) in the first six months of the year.

Leading the way in the first half of the year were the Ford Focus, Ranger and Expedition, with the Expedition performing the best in June.

With a total of 13,157 vehicles sold, June was the third best month overall for E&G, which set its 19th consecutive monthly sales record and was up 9 percent year-over-year.

Doing some monthly record-setting of their own were Sub-Saharan Africa (SSA) and Israel, both of which recorded their best June ever.

SSA set its third consecutive monthly record, selling 1,113 vehicles. Ezio Tuniz, SSA sales and marketing manager, says the Ford Figo has performed exceptionally well, and Escape sales were also up. He says the region is focused on maintaining its sales momentum. “We have ride-and-drives scheduled in every market during the next three months and are preparing to launch the Expedition in Nigeria.”

Sales in Israel were again led by the Focus, which continues to be the best-selling vehicle in the country. Country Manager Dan Bielik says although June was not a good month for the automotive sector, Ford continues to do well. “Ford now has 10 percent market share (up 163 percent from prior year) and is in second place in the industry, behind only Hyundai.”

The potential for a solid second half throughout E&G is good. In Malaysia, the Ranger was launched to much fanfare June 28, and 10 additional launch events are planned in E&G’s Asia Pacific region.

Initial reaction to a primary brand campaign in Korea has been positive, according to Jae Jung, president, Ford Korea.

In Ford Middle East, sales of the Fiesta and Edge were both up, while Expedition enjoyed its best month ever going into Ramadan, traditionally a busy selling season.

Each of the markets within Caribbean and Central America was up year-over-year. Key vehicles there include the Ranger and Expedition. Sales in July are expected to be strong in multiple markets, including the Dominican Republic. The Ranger launch generated a lot of good press and early results there have been positive as well.

  

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7/20/2012 7:20 AM