LAS VEGAS - Ford's hot-selling new Focus is making its SEMA (Specialty Equipment Market Association) show debut with seven customized cars that showcase the possibilities of both the hatch and sedan. Offering just about anything a customer could want to amp up the performance and personalization of the car, the Focus models have a wide variety of upgrades and enhancements. Since launch, the new Focus has been gaining interest, with nearly 500,000 customers raising their hands to request more information about the latest small car from Ford.
"Millennials, which this car is all about, want to personalize every aspect of their lives – everything from laptop covers to body art, and even cars," said Mike Murphy, C-Car Marketing manager. "Being unique allows them to stand apart and be different, and all the Focus models we have on display at SEMA live up to that standard."
The hot-selling Fiesta adds to Ford's SEMA display, showing off the possibilities for a car with a style all its own.
"Fiesta is a natural fit for SEMA because it's a unique brand," said Lew Echlin, Ford Global Car Marketing manager. "One of the top three purchase reasons for the vehicle is that it fits the customer's personality. That's very rare. It's an emotional purchase, so owners want to personalize it, with a significant percentage of them even giving their car a name."
Project vehicles to be showcased at this year's SEMA show include:
2012 Ford Fiesta by Hot Wheels® and Ford Custom Accessories
The 2012 Team Hot Wheels™ Ford Fiesta features edgy exterior graphics from Original Wraps, new printed headliner technology from Freudenberg Vitech, a factory-available two-tone interior package from Ford's Custom Accessories team, aggressive Ford Racing suspension and throaty exhaust and 18-inch custom-painted Motegi Racing wheels. Other upgrades include a Ford Racing short-throw shifter, Ford Custom Accessories rear hatch spoiler and Goodyear Eagle F1 Ultra Performance Low Profile tires. Nearly every styling component and functional accessory displayed on this Team Hot Wheels Fiesta is available from Ford Custom Accessories, Ford Licensed Accessories or Ford Racing Performance Parts.
2012 Ford Focus by 3dCarbon
A standout style statement from 3dCarbon delivers a Focus that uses 3M satin wrap, smoked windows and race red accents to bring the car's more edgy side to life. 3dCarbon's body kit and Sticky Fingers racing stripes round out the exterior upgrades. On the functional side, a 3dCarbon upper roof spoiler, Eibach springs and Pirelli tires offer an aerodynamic and handling boost.
2012 Ford Focus by ROUSH Performance Products
This Stage 3 Focus by ROUSH Performance Products offers several powertrain upgrades including a ROUSH R900 TVS supercharger, ROUSH modified high-flow induction system and ROUSH dual-exit high- performance exhaust. Plenty of body additions differentiate this Focus, with ROUSH front fascia grille inserts, chin splitter and custom graphics. Sherwin-Williams custom matte paint and Ford Genuine Accessories roof spoiler also help it stand apart from the crowd.
2012 Ford Focus by The ID Agency
Inspired by European and Japanese tuning styles, this Focus by The ID Agency shows off attention to detail with a Wraptivo roof, Recaro Sportster seats and Top Stitch interior. Performance upgrades go along with the styling; these include a Magnaflow cat-back exhaust and Brembo big brake kit. It even offers a Ford Licensed Accessory Thule bike rack with Custom Leader bike.
2012 Ford Focus by Capaldi Racing
Capaldi Racing has taken its racing background and applied it to this new 2012 Ford Focus. Powertrain and chassis upgrades include a Borla cat-back dual-outlet exhaust, Ford Racing Performance Parts Torsen differential, Green Filter custom intake, AST Sport-Line suspension and Ford Racing Performance Parts-tuned sway bars. Exterior touches include Visteon European Focus headlamps with HID and LED technology and Capaldi Racing front splitter and dual-outlet insert.
2012 Ford Focus by Steeda
The Steeda Focus offers both street and track performance with key enhancements including Steeda cold-air intake with Cool Tube technology, Steeda rear swaybar and Steeda lowering springs. With underhood billet aluminum-appearance items, G-Track front end brace and 3dCarbon body kit, the car delivers on appearance as well. HRE P43S Monoblok 19-inch wheels and Nitto NT05 performance tires round out the additions.
2012 Ford Focus by Bojix Design
The Focus Stage 2 assembled by Bojix Design adds European flair with aggressive styling complete with Bojix body kit, 3dCarbon upper roof spoiler and Rennen M10 20-inch wheels. Interior upgrades come in the form of Katzkin leather seating surfaces and door panels, Accele rearview mirror with constant panoramic view and Alcantara®-covered surfaces. The chassis offers civil street manners with an AP Racing big brake kit, Bojix rear cross-drilled rotors and H&R Sport Springs lowering kit.
2012 Ford Focus by COBB Tuning
This Motorsports Challenger Focus was built for competition. It shows with Cosworth COBB Tuning forged pistons, COBB Tuning custom turbo kit and COBB front-mounted intercooler, intake, airbox and exhaust manifold. The chassis is upgraded with a StopTech Trophy big brake kit, Eibach Multi-Pro R2 coilover suspension and COBB Tuning suspension bushings.
2011 Ford Fiesta by M2-Motoring
The M2-Motoring Fiesta combines form and function by adding an Injen Technologies cold-air intake system and DC Sports cat-back exhaust. The chassis is upgraded with a Wilwood big brake kit and Megan Racing coilovers. Exterior enhancements include a candy purple finish by Status Motorsports, 3dCarbon body kit and upper roof spoiler. Interior treatments offer an upgraded Jensen Mobile Audio Power sound system and Audiovox flip-down touch-screen monitors.
2011 Ford Fiesta by Gold Coast Automotive
This Fiesta SE hatch is built for performance with a Jackson Racing Rotrex intercooled supercharger, Wilwood four-piston front, two-piston rear brake system and Hankook Ventus racing tires. Appearance offerings include APR Performance rear wing and custom front splitter, 3dCarbon body kit, Socal SignWorx graphic wrap and Gold Coast Automotive fender flare kit.
2011 Ford Fiesta by Aaron Vaccar Signature Series
With plenty of personalized details, this Fiesta offers a Weapon-R Secret Weapon air intake, Wilwood Dynapro six-piston big brake kit and Advanti Racing V3 Vago 17-inch wheels. The exterior features BASF custom bright silver matte metallic paint, while the interior delivers plenty of upgrades including Portage Trim red leather upholstery, Bride Vios III racing bucket seats and MB Quart Onyx Series speaker and amplifiers.