DEARBORN -- The 2011 Ford Fiesta is took to late-night TV to mark Cinco de Mayo, joining the cast of "Jimmy Kimmel Live!" and a dance troupe to show off just how much fun Ford's newest small car can be.
"We were excited to once again team up with the 'Jimmy Kimmel Live!' show for Fiesta," says Connie Fontaine, Ford brand content and alliances manager. "The show was instrumental in helping us reveal the Ford Fiesta last December and now they have thrown a huge party for the Fiesta on Cinco de Mayo."
In the segment, Guillermo is about to have some major fun with the Fiesta after getting a very important message from Erik Estrada during a dream earlier in the week. Guillermo's plans included starting up a dance troupe and shutting down Hollywood Boulevard to show off his moves in a Cinco de Mayo celebration.
Click here to watch Part 1 of the episode!
Click here to watch Part 2 of the episode!
Click here to watch the making of the episode!
Fiesta has it all – and more
Going on sale this summer, the all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 class-exclusive features and technologies and projected best-in-class highway fuel economy, Fiesta brings efficiency and convenience together in one package.
Fiesta is designed to be versatile, personal and adaptable. In fact, it is expected to deliver best-in-class convenience and connectivity with the available segment-exclusive SYNC® voice-activated communications system. Fiesta also features an expressive color palette and available graphics.
Already nearly 1,500 consumers have placed orders for the Ford Fiesta and more than 125,000 hand-raisers are showing an interest in the new fuel-efficient car. Customers can place their order for the new Fiesta today through their local Ford dealer.