DEARBORN - The history-making continued last month as Export and Growth (E&G) saw its sales record extended for the 17th month in a row.
With 12,902 vehicles sold, E&G surpassed last April’s then-record sales by well over 1 thousand vehicles, recording the fifth-best month in its history. Monthly records were also set in Sub-Saharan Africa, Israel and Fleet.
Although sales of the all-new Ford Ranger declined slightly, it was the best-selling vehicle throughout E&G (2,107), followed closely by Focus (1,927), which experienced a whopping 438 percent sales increase. Expedition and Edge continued to do well also.
Sales of the Focus propelled Delek Motors in Israel to its own whopping increase – 428 percent. Delek was the second most successful dealer in E&G, trailing only Saudi Arabia’s Al Jazirah Vehicles. Focus has been the top nameplate in in Israel every month this year – outselling its nearest competitor in April by a better than 2-1 margin.
Multiple countries – and vehicles – had strong months in Ford Middle East. Hussain Murad, director, marketing and sales, said the Ford Expedition enjoyed its most successful month ever, while the Edge and Taurus had their second most-successful months. Murad referred to the United Arab Emirates as a “shining star,” a well-deserved accolade given that its sales are up 72 percent this year.
Within Sub-Saharan Africa, Angola and Nigeria enjoyed particularly strong months, while in Asia Pacific, Singapore is doing well even though the industry as a whole has slowed. The new Focus is driving sales there.
Explorer is a hit with drivers in the Dominican Republic, within the Caribbean and Central America region, contributing to a monthly sales increase of nearly 140 percent for April and an annual increase of 19 percent.
E&G Director Hal Feder told a gathering of employees that when tested, teams stepped up, resulting in a very strong first quarter. He said among the lessons learned is that “a great export company needs to be flexible and fast.”
The goal of becoming a great export company and how to accomplish that will be among the agenda highlights when Feder and his leadership team meet with the new E&G Dealer Strategy Board later this month.
Export and Growth provides sales, marketing, service, logistics, planning and financial support to dealers and distributors in four regions – Ford Middle East, Caribbean and Central America, Sub-Saharan Africa and Asia-Pacific.