JAKARTA, Indonesia — The all-new Ford Focus has been attracting plenty of attention in the archipelago since it was launched in late September, boosted by the interactive, and hugely successful, 'Start it. Share it. Win it' campaign.
"The successful 'Start it. Share it. Win it' campaign is helping generate a significant amount of excitement in the market, and highlighting the smart technologies of the segment-leading all-new Focus to consumers across the country," said Bagus Susanto, managing director, Ford Motor Indonesia (FMI).
The all-new Focus is packed with an unmatched combination of smart technologies, outstanding fuel economy, expressive design, responsive performance and high levels of craftsmanship and occupant safety, significantly raising the bar in the compact segment.
From September 6 to 30, nearly 1,200 Indonesian consumers personally experienced two of the first-in-segment smart technologies of the all-new Focus – Active Park Assist and Active City Stop. The campaign took place at events held in Senayan City, Gandaria City, and the 2012 Indonesia International Motor Show.
Each participant was filmed in real-time during their 'smart demo', capturing their spontaneous reactions to the smart technologies of the all-new Focus. Their videos were then uploaded to Facebook and participants with the most number of views each week was eligible for the final round. To date, the campaign videos have been collectively viewed more than 50,000 times.
FMI recently selected 10 finalists and announced the commencement of the online voting period following the conclusion of the four-week campaign. The 10 finalists' videos are now available for viewing on www.facebook.com/fordfocus.
To further boost public awareness of the voting phase of the campaign, FMI also launched a new television commercial, informing people where to go to see and vote on the videos.
"When my name was called out as one of the finalists, I was surprised and happy at the same time," said Bekti Indratomo, a well-known and multi-talented entertainer.
"I was curious with the smart features offered in the all-new Focus that I tried at the smart demo. If I win the all-new Ford Focus, I promise not to let the chauffeur drive the car. I will drive the smart car myself," he added.
Following the conclusion of the four-week campaign, 10 finalists have been selected, marking the commencement of the online voting period.