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'Drive – Connect – Win' invites consumers to personally experience the superior connectivity of the all-new Ford Focus, all-new Ford Ranger and Ford Fiesta.
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 'Drive - Connect - Win' Invites Indonesian Consumers to Experience and Share Ford's Leading Connectivity System

DATE: Will be calculated from "Release Start Date" field.

JAKARTA, Indonesia — Building on the success of its 2012 consumer marketing efforts, Ford Motor Indonesia (FMI) recently kicked-off 'Drive – Connect – Win,' an exciting and interactive campaign that invites consumers to personally experience the superior connectivity of the all-new Ford Focus, all-new Ford Ranger and Ford Fiesta.
 
The ultimate winner of the contest will drive away in the newly launched all-new Focus 2.0L five-door Sport GDI TiVCT in Mustard Olive.
 
"With 'Drive - Connect - Win' campaign, Ford wants to connect with Indonesian consumers across the country, and hear their ideas on how our segment-leading connectivity features best work for them and their lifestyles," said Bagus Susanto, managing director, FMI.
 
Indonesian consumers can submit their ideas until March 8 at FMI's official website, www.ford.co.id. From all the entries, three lucky entrants will be selected by a panel of judges appointed by FMI. The selection will be based on the quality and creativity of the entry.
 
As part of the contest, FMI will provide each finalist with one of Ford's leading nameplates based on their interest to turn their story ideas into reality. FMI will document and produce a professional video for each of the finalist's unique idea.
 
In determining the ultimate winner, the three videos will be uploaded for online viewing and voting. The general public will be able to cast their votes at FMI’s website and also on its Facebook page, www.facebook.com/fordindonesia. All online voters will also be automatically entered into a lucky draw and receive a chance to win a range of prizes at the end of every week during the voting period.
 
The finalists will be announced on April 2, after which the public will be able to vote until April 23. The video with the most votes will be announced at a 'Drive – Connect – Win' awards ceremony on April 24.
 
To support the interactive campaign, FMI has also announced a series of 'Ford Festival' exhibitions in 11 malls across Indonesia. During the festival, which runs until March 17, Indonesian consumers can experience Ford’s full range of vehicles via a test drive, and also have a chance to win many amazing prizes.
 
The ultimate winner of the contest will drive away in the newly launched all-new Focus 2.0L five-door Sport GDI TiVCT in Mustard Olive.
 
 

  

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2/4/2013 10:55 PM