CHENNAI, India — Ford India today kick-started its consumer engagement campaign – ‘One Tank. 1500Kms. One Classic Story’ – to promote the Ford Classic brand and position its class-leading features like fuel-efficiency and Bluetooth connectivity as a value for money package.
The campaign will provide a platform for 11 individuals to embark on an amazing drive to live their dreams. Each team has been given the recently launched Ford Classic Titanium – Ford’s highly popular sedan - with one tank full of fuel. These individuals, who have been chosen from various walks of life, have been paired with a cinematographer on their drive, who will capture their dream journey on video. The eight cars with 11 participants will be flagged off from Delhi, Bangalore, Mumbai and Chennai.
Participating in the drive are Magician Sandeep Bali , photographer Priyanka Sachar , Techie Abhishek Baxi , Musicians Gaurav Vaz & Raghu Dixit, Chef Madhu Menon , cricket buffs Rahul Banker & Akash Jain , music/movie buffs Errol Marks & Jaey Gajera and Artist Vinod Chandra
“Ford Classic truly stands for the self-driven. With its class leading fuel economy, smart features and intuitive design, it is a brand that personifies individuals who have a passion and the conviction to realize them. With the ‘One Tank. 1500 kms. One Classic Story’ we are giving the participants a platform to go further and realize their passions and dreams,” said Anurag Mehrotra, vice president, Marketing, Ford India.
The Ford Classic has already over 125,000 proud owners in India.
This campaign takes Ford’s Real People, Real Experiences communications strategy to a new level. You can follow the Classic Stories at www.facebook.com/FordIndia or follow #1tankfull and @FordIndia on twitter.
“I am excited to be a part of the Ford campaign ‘One Tank.1500kms.One Classic Story’, because my passion is music and my dream is to use music as a means to inspire a revolution in India. My journey to Pusad, where I will get a chance to jam with the farmers, is my way to recognize their contribution to our development," said singer Raghu Dixit.
The winner of the most engaging and popular Classic Story will walk away with a cash prize of Rs 100,000/-(USD 1,815)
Flagging off a team in the ‘One Tank. 1500Kms. One Classic Story’ drive.
Setting off at the start of the campaign, which will help position the Ford Classic as a value for money package.