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Sriram Padmanabhan, general manager, Marketing, Ford India, gets ready for the first-ever Classic Night Out in Ahmedabad
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 ‘Classic Night Out’ Charms Media in Ahmedabad

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CHENNAI, India — The Ford Classic continues to win over fans in India.
A Classic Night Out organised by Ford India brought together around 25 journalists in Ahmedabad with seven Ford Classic’s to show the car’s fun to drive character and super value to the people in the state of Gujarat.
The debut Classic Night Out was a unique and fun experiment that combined a special movie screening and an after dark drive through the city’s streets. Sriram Padmanabhan, general manager, Marketing, Ford India, shared some insights on the Classic’s amazing success in India, having sold more than 200,000 units, while a recently refreshed version now comes with nine new exciting features.
“We are very excited to bring the ‘Classic Night Out’ event to Ahmedabad and to showcase the fun-to-drive Ford Classic on a night drive through the city’s streets. I’m sure you will be impressed by the host of new, best-in-class features like Bluetooth-equipped audio system, speed sensing volume control and drive-away locks,” he said before flagging off the participants from the Himalaya Mall.
The journalists also enjoyed a recently released Bollywood movie ‘Khiladi 786’ starring the popular action hero Akshay Kumar.“The experience of the movie screening in a lounge theatre followed by a wonderful dinner and then a leisurely drive around the city is a good concept. It brings a different kind of flavour to an event. I have never been to something like this before,” said Pankaj, a journalist from local daily newspaper Jai Hind.
The journalists were treated to a lavish dinner at ‘Village: Soul of India’— an Indian themed restaurant, before heading to the Himalaya Mall to drive on a carefully planned route that took them to the city’s most famous landmarks. Their next stop was Ellis Bridge, a popular landmark on the Sabarmati river from where they turned to the Sidi Sayed Mosque, built in 1573. After heading to the Kankaria lake waterfront, they ended the 25km drive by returning to the mall.
Journalists from several national and Gujurati dailies and bloggers participated and praised the unique night drive experience.
“We travel through this city all the time, but we seldom explore it in the way that we have done tonight,” said Gayatri, a young reporter with Sandesh, a local daily. “The pace of the drive was such that we could actually take in the sights and sounds of this beautiful city. And the fact that we could do all this in the wonderful Ford Classic only added to the experience.”  
 
Ford Classics on the Ellis Bridge during the night drive
Journalists enjoy the Bollywood movie at a lounge theatre 
   
Participants from various local media organisations at the flag-off
 
   

  

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12/15/2012 10:35 PM