MELBOURNE, Australia — Geelong’s premier philanthropic organization, Give Where You Live hosted the annual Ford Rainforest Ride on Sunday 24 February, 2013. This year’s event raised a staggering AUS 70,000 (USD 71,463) doubling last year’s fundraising total. All proceeds from the event go to Give Where You Live, which continue to improve lives and make a difference in the Geelong region.
As naming rights sponsor of the annual Rainforest Ride, Ford Australia again took on the responsibility of using the event to encourage respect between vehicle owners and bike riders on the road, educating them about safe driving habits.
The opportunity to educate riders on the importance of bike safety was the instigator for up-and-coming V8 driver David Reynolds to take part in the ride for the first time this year. “Encouraging understanding and awareness of one another between drivers and riders on the roads is key to ensuring all road users remain safe when they travel.” Reynolds said.
More than 30 employees and 10 members of the Ford Performance Racing team, including Ford V8 drivers Mark Winterbottom and Will Davison, also joined David on the ride. With the V8 Supercar drivers on board, they were also on hand to drive home the important safety message of the ride.
Give Where You Live spokesperson Sheridan Salmon said “Over the last 58 years our organisation and Ford have worked as partners to bring the Geelong community together and the Rainforest Ride is a great way to begin the 59th year of our partnership. Sharing tips on road safety amongst our participants with the support of the Ford Performance Racing team will really invigorate our community spirit and we are excited to have Ford involved once again.”
The ride itself is a mass participation road cycling event with three different rides to suit all types of cyclists at the magnificent Otway Rainforest in and around Apollo Bay, Victoria. This year’s courses were a challenging 140km circuit around the Rainforest Circuit along Turtans Track through Lavers Hill, the 70km Lighthouse Discovery Ride to Cape Otway and back again and the tranquil 23km Waterfall Explorer ride to Marriners Falls and back again suitable for families.
Ford employees take a break after a fun ride.