DEARBORN – Anyone on the Ford design team seeking inspiration may want to check out the cars of the future created by kids participating in Take Your Child to Work day in Emerging Market Services (EMS).
Using materials from Arts and Scraps, a non-profit Ford partner, the kids built brightly colored vehicles that were both futuristic and hearkened back to the Model T.
Diane Yokley, product marketing analyst, who led the crafts portion of the day, said it may have been the first time most of the kids thought about how a car or truck is put together. “While they all enjoyed personalizing their vehicle, they also worked hard at getting the basics right. And more than one put the steering wheel right in the center – just like Henry Ford did with the Model T.”
There was also a chance for the kids to prove to their parents how closely they pay attention when Mom or Dad talk about Ford during the Family Feud – Ford Edition, a takeoff on the popular TV game show, with the kids divided into Team Ford and Team Lincoln.
The questions used were developed by Kimberly Lopez, Terry Barnaby and Margaret Sollars, Product Marketing team. “We tried to make it a mix of fun facts, such as the coolest technologies in Ford vehicles and the most popular car colors, along with some that required a bit of familiarity with the company, such as the five top-selling Ford vehicles. They actually did very well. I was impressed by how many kids got the answers right,” Sollars said.
One wildly popular event was Magazine Mega Star. The kids had their pictures taken against a green screen and could select the “magazine” they wanted to appear on. They could choose a tag line or write their own. “They’re definitely a fun, inventive group of kids,” says Roque Manzanares, service engineering technical trainer. “We saw every clever line from ‘Bacon Awesome’ to ‘Queen of Everything.’ The parents were also excited about this event, because we posted the final covers on a SharePoint site so they can print their own copies. It’s a nice keepsake for everyone.”
EMS provides Marketing, Sales and Service support to emerging and opportunity markets throughout Ford Motor Company’s global business units. As in previous years, the day featured a chance to get an up-close look at popular vehicles sold in those markets, including the Mustang Shelby, Police Interceptor sedan, Lincoln MKZ Hybrid, Ford Ranger and Transit Connect wagon. And most of the kids weren’t shy about trying out the siren and horns.
One unique feature of the EMS Take Your Child to Work day is that the final event of the day doubles as a charitable endeavor. “We end Take Your Child to Work day with an ice cream social that also serves as a fund-raiser for our charity of the month. This year it was Saint Jude Children’s Research Hospital,” says Janice Cutting, product marketing manager and the chair of Take Your Child to Work day. “It not only gives the kids a chance to visit and compare experiences but also lets us share with them the importance we place on community service.”