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 Iceland Dealer Hosts Mammoth Mustang Show

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REYKJAVIK, Iceland – Up to 8,000 Mustang enthusiasts packed an Iceland showroom over two days in early May to celebrate the iconic Ford car.

This was the fifth year Brimborg EHF, Ford’s official dealer in Iceland, has held a Mustang show in cooperation with the Icelandic Mustang Club. This year’s was its largest yet featuring, fittingly, 50 Mustangs including one of the first ever produced. Also on display were a Mustang HCS ’66, Mustang Boss 429 ’69, Mustang Saleen Sterling S302E, and the Mustang Boss 302 ’14.

Brimborg EHF teamed with the 220 members of the Icelandic Mustang Club to publicize the show, and also invited all Ford owners to attend. Ford’s Michael Werner, Fleet sales manager, Caribbean and Central America and Sub-Saharan Africa, says the club is extremely active. "They even came to Dearborn last year to go through what we call ‘Ford 101,’ which is an indoctrination to everything Ford including tours of the Henry Ford Museum, Greenfield Village, Automotive Hall of Fame, Dearborn Inn and the Ford campus, along with a visit to the Ford Rouge Factory, which includes films showing the history of Ford Motor Company and how a vehicle is built."

Brimborg Ford Sales Manager Gísli Bjarnason says the muscle car is extremely popular in Iceland. "Mustang has dominated its segment here since 1999, with a 76 percent combined share."

Bjarnason says Iceland’s automotive industry appears to be recovering from the country’s financial crisis, which contributed to a 93 percent drop in sales from their 2005 peak of 20,000 vehicles to about 1,500 in 2010 – just in time for the introduction of the new 2015 Mustang.

"We’ve experienced great interest in the 2015 Mustang," says Bjarnason, placing the number of inquiries at 30-40.

The new Mustang goes on full sale in Europe in 2015.
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6/20/2014 9:00 AM