MAHINA, French Polynesia – A beautiful Tahitian black sand beach and the ocean it adjoins are both significantly cleaner following a Global Week of Caring event organized and sponsored by Tahiti Automobiles.
The last weekend in October about 60 people, including dealership employees, families, organizations, local officials and surfers, gathered enough refuse to nearly fill a 20-foot container, separating out items that could be recycled. Originally scheduled for September, the event was moved to avoid conflicting with the Tahiti Auto Show.
S.C. Ahn, Asia-Pacific dealer operations manager, Ford Customer Service Division, said the clean-up may have been the first of its kind in Tahiti. “The event was extremely well-received and praised by the community, and the local newspaper devoted a full page to it. People even took to social media to talk about what a great initiative it was.”
Ahn said he’s hopeful there will be a continued effort to persuade people not to throw rubbish into the ocean at all, in order to keep the beaches beautiful.
Tahiti Automobiles supplied work gloves to everyone who participated in the clean-up effort, and also provided plastic bags to collect the trash in – blue bags for items that could be recycled, black bags for items that could not. The dealership posted photos to its Facebook page and said it was gratified by the feedback it received from the community and local authorities.
It was the first time Tahiti Automobiles has participated in the Ford Global Week of Caring, now in its eighth year.