QUINCY, Mass. - Quirk Ford of Quincy, Mass. has been holding Drive One 4 UR School events for the past few years, but really stepped it up this fall with three Drive One events in the local community that raised over $21,000 for youth sports programs and saw over 1,000 people test drive a Ford product.
Rival high schools in Quincy and North Quincy plied Mike Quirk, general manager of Quirk Ford and father of three sons active in youth sports, to hold a Drive One event at each of their schools.
When Mike heard about the Drive One for your Community, he thought of the Quincy Youth Hockey Association who is raising funds to send four teams to a Lake Placid tournament this winter.
He immediately went to work planning all three events which were held in a six week period. Quirk made it a party atmosphere, hiring a D.J. for each event, providing Duncan Donuts fare, an afternoon BBQ and even a moonwalk for the kids. The dealership donated TVs for raffle and solicited sports and entertainment ticket donations from newspapers. They advertised in the Boston Herald and local newspapers and had great participation from the schools and sports teams.
Each event had over the maximum number of test drives with the perennial favorite Mustang the most sought after vehicle. The new Fusion and C-MAX also generated excitement and if business on those Saturdays were an indication, the events were very successful. More importantly, it created a lot of good will in the community for Quirk Ford and Ford Motor Company. Go Further, Quirk Ford!